Franchise Deep Dive: Reuben’s Deli Franchise Costs, Fees, Profit and Data

Reuben's Deli is a fast-casual restaurant franchise that specializes in serving fresh, made-to-order sandwiches, soups and salads. Reuben's Deli first opened its doors in 1996. The flagship location still remains in its original location in Atlanta, Georgia.

Reuben's Deli was founded by Claudio Furgiuele and began offering franchise opportunities in 2023. As a result of its menu, the brand has been voted a “Top 10 Deli in the United States” and the “Best Deli in Atlanta.”

The business model of Reuben's Deli is focused on serving delicious, fresh and high-quality sandwiches, soups and salads to customers. The brand boasts that it succeeds in making every product a “masterpiece” by using freshly sliced Boar’s Head and Thumann’s meats and fresh baked bread.

Prospective franchise owners can benefit from the respected name and quality of food that Reuben's Deli has earned. The brand encourages its owners to incorporate their own personalities into the restaurant and get involved with the community.

“Along with great quality, we have great people,” according to the brand’s website. “We emphasize incorporating your personality and the atmosphere of the locale into the operation. Reuben's is not just an extraordinary sandwich but extraordinary people, starting with you.”

Reuben's also views itself less like a franchise opportunity and more like a partnership.

“We insist on having your input regarding your store(s),” the brand wrote on the site. “We want to tailor your store to fit you. Reuben's is also adaptable to meet different sizing requirements, and has a scalable footprint ranging from 750 to 2,500 square feet, allowing for flexibility.”

Reuben's Deli does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

The investment to open a Reuben's Deli franchise is typically under $150K. The brand also requires its franchise owners to pay an ongoing 3% royalty fee and a 2% advertising fee.