TL;DR
Footprints Floors is targeting Orlando suburbs for franchise growth, aiming to establish 10 more territories in Florida. The brand has seen a pandemic-fueled boom in home construction and flooring, with a 25% increase in systemwide revenue in Q3 2021.
Footprints Floors, the 150-plus-unit floor installation franchise, is looking to Orlando as its next growth opportunity. The brand opened its first Florida location in Orlando in May of 2020. Now, following a pandemic-fueled boom in home construction and flooring, Footprints Floors is looking to establish 10 more territories throughout Florida.
“There’s a great amount of opportunity on Florida’s West Coast,” said Bryan Park, CEO of Footprints Floors. “The demand for flooring services in middle-class and upper-middle-class homes in the state is growing, and we’re prepared to be the brand to complete the job. We’re eager to bring more of this Denver brand to Florida.”
As the country continues to work from home and invest in more home-based projects, the demand for flooring services like the ones Footprints Floors offers continues on an upward trend. Overall, the flooring industry is projected to reach $621 billion by 2028. Additionally, the real estate market, and particularly new home construction, is on the rise, especially in more popular areas like the suburbs of Orlando. That is why the Footprints Floors team is specifically targeting markets like Palm Bay, Melbourne, Daytona Beach and Port Orange for franchise growth.
Floyd Khemai, Florida’s first Footprints Floors franchisee, has been surpassing first-time owner sales goals, with $283,000 in sales revenue year-to-date. He says the booming housing market and increased need for home services has been a primary factor for this success.
“Generally speaking, Orlando has been all about building new homes,” said Khemai. “There are also a lot of people buying old homes and fixing them up, or renovating their current home with hardwood floors. That is why my peers and I have been seeing an uptick in sales over the past year.”
Following an impressive start to the year, Footprints Floors wrapped up Q3 of 2021 with a whopping 25% increase in systemwide revenue. While the increased demand for flooring services played a big part in that growth, Park says, at the end of the day, it is all up to the individual franchisee.
“We’ve had a record-breaking year in sales following the pandemic, but it’s our world-class franchisees and team members who deliver on our promise to be a step above the rest,” said Park. “The quality work and excellent customer service are what generate referrals and attract new franchisees to the system, which is what’s going to continue fueling our growth well into the future.”
Looking ahead, Footprints Floors aims to sign 48 new franchisees in 2021 and is targeting markets nationwide for expansion.
The startup costs for a Footprints Floors franchise range from $70,130 to $97,580, which includes a franchise fee of $63,080 for a single territory. To learn more about franchising with Footprints Floors, visit *
In this story
This story was originally published in 1851 Franchise on October 27, 2021. Burnaze summarizes and links to the original reporting.
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