Sustainability Takes Center Stage at Pet Fair Asia 2026

(PRESS RELEASE) In today’s global marketplace, sustainability is no longer an optional commitment but a fundamental requirement shaping how industries evolve, compete, and grow. In particular, China has set ambitious environmental targets and is firmly committed to achieving carbon neutrality by 2060. It has also strengthened its focus on green development and ESG regulation, encouraging industries to adopt cleaner production methods, improve resource efficiency, and enhance environmental compliance across supply chains.

These policies are driving tangible changes and clear actions at the business level across all industries. Within the pet industry specifically, this transition is fostering a new wave of innovation, from biodegradable materials and recyclable packaging to energy-efficient manufacturing processes and more responsible sourcing practices. China’s pet industry is ready for solutions that combine high quality, environmental excellence, and deep alignment with international market dynamics.

Ecopaws asia launch

Against this backdrop, Pet Fair Asia Ltd. is proud to announce the launch of EcoPaws Asia, a dedicated sustainability program debuting at Pet Fair Asia 2026, scheduled from August 19 to 23, 2026, at the Shanghai New International Expo Centre (SNIEC). Supported by a formal agreement with Pet Sustainability Coalition (PSC), the program is aligned with PSC’s established standards and guidance, ensuring consistency, credibility, and meaningful impact across all activities.

EcoPaws Asia represents a strategic initiative of Pet Fair Asia, designed to recognize, promote, and accelerate sustainability leadership within the Asian pet industry. Leveraging the large number of pet enthusiasts attending the event, the show is committed to enhancing education and encouraging responsible decision-making among end consumers when selecting products.

The initiative will introduce a series of integrated activities within Pet Fair Asia 2026, providing enhanced visibility and targeted visitor guidance for brands whose products align with sustainable development objectives. By integrating PSC-aligned standards into its framework, EcoPaws Asia ensures that participating companies are assessed and showcased based on credible sustainability performance and demonstrable progress.

Sustainability initiatives

More specifically, the booths of selected companies will be highlighted as “Must-Visit,” guiding attendees toward standout innovations and enabling them to experience these achievements firsthand. In addition, the dedicated EcoPaws Asia Showcase Area will feature a curated selection of environmentally responsible and forward-thinking products. The program will also facilitate targeted business matchmaking between buyers seeking sustainable solutions and the manufacturers behind them.

An Awards Ceremony will recognize outstanding achievements and best practices across multiple categories, while onsite forums will ensure sustainability remains at the forefront of the conversation.