TL;DR
Stacie Shannon, a franchise broker and owner, shares her experience and strategies for franchisors to find great franchisees. She emphasizes the value of trusting oneself and the process for aspiring entrepreneurs.
1851 Franchise asked Stacie Shannon about her experience as a franchise broker, what makes her successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.
Shannon is not just a franchise consultant; she is also a franchise owner. This combination of roles allows her to empathize with her clients’ concerns as they venture into franchise ownership for the first time. Having gone through that experience herself, Shannon can offer solid advice and guidance.
“It is intimidating when you have not been a business owner and you’re exploring business ownership for the first time,” said Shannon. “But that’s where the value of a franchise consultant like myself comes in.”
Her message to aspiring entrepreneurs is simple: “Trust yourself and trust the process.”
In this story
This story was originally published in 1851 Franchise on August 14, 2023. Burnaze summarizes and links to the original reporting.
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