DaBella Marks 15 Years in Home Improvement

The DaBella executive cut the ribbon to open its new headquarters in Austin, Texas on Jan. 31, 2024. DaBella Chief of Staff Priyanka Bharath, Chief HR Officer Stuart Herman, CEO Donnie McMillan Jr., Chief Marketing Officer Bastian Cowsert, CFO Robert Castaldi, and Chief Accounting Officer Halley Kramer.

DaBella is marking its 15th year in business, noting its expansion from a Portland, Oregon-based startup in 2011 to a multi-state home improvement company with locations across the United States.

The company, now headquartered in Texas, provides exterior home improvement services, including roofing, siding, windows and bath-related projects. DaBella said its growth has been shaped by market expansion, manufacturer partnerships, leadership development and efforts to maintain operating standards across its branch network.

Growth and rankings

DaBella ranked No. 11 on Qualified Remodeler’s 2024 Top 500 list, with $387.4 million in remodeling revenue and 19,373 jobs. The Top 500 ranking is based on annual remodeling revenue and includes many of the largest full-service, design-build, replacement and home improvement companies in the country.

The company was founded in 2011 and named after founder Donnie McMillan Jr.’s children, David and Isabella. Since then, DaBella has operated through a period that included the aftermath of the housing downturn, the COVID-19 pandemic, supply-chain disruption, higher material costs and changes in consumer expectations for home improvement contractors.

“Looking back on 15 years, I believe that more than ever,” McMillan, DaBella’s CEO, said in a company statement, referencing leadership author John Maxwell’s view that “everything rises and falls on leadership.” “The growth we have seen is not the result of good timing or favorable markets. It is the result of people who chose to lead well, serve well, and keep going even when it was hard.”

Partnerships and strategy

DaBella cited relationships with manufacturers including GAF, James Hardie and Alside as part of its growth strategy. The company said those partnerships have helped support product availability, warranty offerings and consistency across its markets. Like many home improvement companies, DaBella faced material shortages, extended lead times and cost pressure during the supply-chain disruptions that followed the onset of the pandemic.

The company also said it placed emphasis on employee retention and operational continuity during the pandemic, while continuing to complete projects under updated safety protocols. DaBella said those experiences reinforced the importance of vendor relationships, contractor networks and internal systems as the company continued to grow.

A major focus for DaBella has been leadership development. In 2025, the company said it put 100 employees through the Maxwell Leadership Certification Program. DaBella also said many of its branch managers, regional leaders and senior staff began in entry-level roles, a structure the company views as important to preserving its culture as it expands.

Leadership and community

“Fifteen years in, what I am most proud of is not the number of locations or the states we are in,” said Stuart Herman, chief market development officer at DaBella. “It is the fact that the people who have grown with this company still believe in what we are doing.”

DaBella also highlighted its community involvement through DaBella Cares, which includes food drives, support for cancer research organizations and Operation Hero Tribute, a program that facilitates home improvement projects for veterans and Gold Star families.

The company said it expects to continue entering new markets, expanding its community programs and investing in employee development. DaBella also pointed to technology and changing homeowner expectations as forces that will continue to shape the industry.

Founded in 2011, DaBella is a family-owned and operated home improvement company serving homeowners in markets across the country. Its stated core values are “We Lead, We Care, We Grow.” QR