HomeWell Franchising Earns Brandon Hall Group™ Gold Award for Excellence in Blended Learning

Award recognition

The HCM Excellence Awards recognize organizations that successfully develop and deploy programs, strategies, technologies, and solutions that deliver measurable business results and advance excellence in Human Capital Management. HomeWell earned Gold recognition following an independent evaluation of LaunchWell’s design, delivery, innovation and organizational impact.

“This Gold Award is an incredible recognition of the thought, collaboration and commitment our team has invested in LaunchWell,” said Erika Ehlers, Vice President of Learning and Onboarding at HomeWell. “Opening a home care agency requires much more than completing a series of training courses. Our goal is to prepare each owner to open their doors ready to serve clients, support caregivers and grow within their community.”

Launchwell program

Developed by Ehlers and HomeWell’s Learning & Onboarding team, LaunchWell is the company’s proprietary, milestone-driven program for preparing new franchise owners to open and operate their agencies. Redesigned and introduced to the franchise system in its current form in 2025, the program combines self-paced education, instructor-led training, individualized coaching and practical application to help owners build the knowledge, confidence and operational foundation needed to launch successfully.

Early results reinforce the program’s impact. A January 2026 cohort comparison found that agencies completing the integrated LaunchWell program experienced fewer prolonged stalls and demonstrated greater consistency during their early stages of operation than agencies under HomeWell’s previous onboarding model. Participant feedback has also remained consistently strong, with LaunchWell workshops earning an average rating of 4.9 out of 5.

Today, LaunchWell supports approximately 35 to 40 new franchise owners annually.

“LaunchWell reflects an important shift in how we prepare and support new owners,” Ehlers said. “Learning is embedded throughout the opening process and reinforced through practice and coaching, allowing our team to provide more purposeful support at each stage of the journey. We’re proud of what the program has become, and this recognition motivates us to keep listening, learning and strengthening it as the needs of our owners continue to evolve.”

The Gold Award marks HomeWell’s second recognition from Brandon Hall Group. In 2024, the company received a Silver HCM Excellence Award for Learning Lab, its learning experience platform supporting franchise owners and their teams.