A Breath of Fresh Air: 10 Reasons to Buy a Frenchies Modern Nail Care Franchise

Frenchies Modern Nail Care, the nail care chain founded by the husband-and-wife team of Guy and Stephanie Coffey, has big plans for expansion and is looking for passionate and dedicated franchisees to partner with. The brand gives business owners the chance to tap into the growing nail salon industry through a highly innovative franchise model.

With that said, here are 10 reasons why now is the time to invest in Frenchies.

Before opening Frenchies, the Coffeys were multi-unit owners of Anytime Fitness, while Stephanie Coffey also served as President of Waxing the City. The couple used this expertise to create a winning franchise opportunity of their own. Since opening, the brand has continued to attract savvy franchise owners from a variety of backgrounds, and offer extensive support with a seasoned leadership team with over 80 years of collective franchise experience.

When the Coffeys discovered that the nail and waxing industry was an underserved industry worth $12 billion at the time — 96% of which was due to nails — they knew there was an opportunity. The industry is now worth $20 billion, according to a report from IBISWorld. Franchisees also have the chance to get in on the growing market during a time when consumers are more eager than ever to take care of their own health and wellness and connect with others in a safe environment.

“You can’t Amazon nail services,” said Frenchies VP of Marketing Stacy Stout. “People don’t go to the nail salon just to get their nails polished. Since the time of Cleopatra, it has been a place to gather and enjoy the interaction with other people. You can’t do that with machines. This is an Amazon-proof model because humans want to connect and the nail salon is a proven place where we go to do that.”

During a franchisee’s entire journey with Frenchies, the corporate team helps them with their studio grand opening plan, monthly marketing calendars, P&L management, recruiting, hiring and training and more. And once open, Frenchies owners have access to a full suite of tools, such as a full-on roadmap training process and a learning platform where new training courses are regularly uploaded. Franchisees can also look forward to one-on-one sessions with the leadership team and quarterly state of the business calls.

Unlike a typical nail salon, Frenchies guests are treated to a spa-like experience above and beyond what they’ve come to expect, Stephanie Coffey says. For example, Frenchies does not look, smell or feel like a traditional nail salon. Studios are always light, open and airy, completely devoid of the toxic chemical smell that has become synonymous with nail salons.

Something else that sets Frenchies apart is its dedication to a safe and clean environment for guests and employees. From stringent disinfection practices to the use of an autoclave and lack of jetted foot tubs, which are known to harbor bacteria, Frenchies nail studios aim to set the standard for cleanliness in nail salons.

Frenchies also carefully selects products that are free of the worst toxic chemicals. In fact, the brand does not use acrylics, which have been linked to a plethora of health issues, at all. Other dangerous — and in many cases, illegal — tools or products that guests will never see at a Frenchies include: credo knives (foot razors), cheese graters, acid-based products like callus removers or acid primers, porous tools or products that create unpleasant smells.

Although Frenchies’ prices may be a bit higher than traditional nail care salons, the brand aims to offer “affordable luxury.” This means that it offers a higher-end experience minus the steep prices that come with high-end spas.

“Many customers are realizing that a cheaper option just isn’t worth it anymore,” said Guy Coffey. “People don’t want to mess with their health, even in an economic downturn. That is why we offer affordable luxury.”

The Frenchies process is not only cleaner, but it is also greener. The brand uses cleaners that exceed industry disinfectant standards, yet eliminate harsh chemicals that aren’t good for you or our water supply. And because there is not a need for plastic liners to provide sanitary foot care, less plastic is sent to landfills. Other small practices such as emailing receipts, using LED light bulbs and using washable towels at handwashing stations all also make a difference.

Looking ahead, the Coffeys have big plans for Frenchies and don’t plan on slowing down until the brand reaches its goal of revolutionizing the entire nail salon experience. Frenchies plans to award 10 franchise units and open three new salons by the end of 2023, and the team has identified several target markets primed for franchise growth, such as Colorado, Texas, Florida, Minnesota and Georgia.

Joining Frenchies means being a part of a long-term vision to revolutionize the nail care industry. And, based on the brand’s in-depth research, now is the time to do so.

“If you want to be an entrepreneur, be your own boss, lead a team of young professionals and give back to the community all at the same time, this is your opportunity,” said Stephanie Coffey. “By joining Frenchies Modern Nail Care, you can participate in revolutionizing a fragmented industry by providing a one-of-a-kind experience to the communities you serve.”