Pigtails & Crewcuts: Leading the Charge in the Booming Beauty Market

The U.S. beauty industry performed exceptionally well in 2023 and is primed for continued growth. According to Circanna, the beauty industry sales grew by 14% year-over-year, and the expansion is occurring across various segments, ranging from beauty to skincare to hair.

The positive outlook for the beauty industry spells opportunity for entrepreneurs with emerging franchise brand Pigtails & Crewcuts — the 80-plus-unit kids salon franchise that offers quality haircuts for boys and girls aged zero to 12 in a relaxing, family-friendly environment.

Beauty market trends

The Circanna report noted that makeup emerged as the fastest-growing category based on dollar sales, while skincare led in units sold. Fragrance sales also flourished, with growth at both the high and low ends of the market.

Hair products in the prestige category also saw notable growth, according to the report, particularly in hair styling, with dollar sales up 24%. This surge was largely driven by innovation, with hair product launches more than doubling in number compared to launches in 2022. Interestingly, hair was the only beauty category to capture more of its sales online, with e-commerce accounting for 52% of the volume.

The positive outlook for the beauty industry bodes well for business owners within the segment. However, while makeup and skincare brands include industry giants and fierce competition, children’s hair care is still an emerging concept.

Franchise growth prospects

Michelle Holliman, vice president of franchise development with Pigtails & Crewcuts noted that franchisees can expect continued growth in the future, and that children’s hair care is a largely untapped market within the segment.

“While we have expected the industry to continue its climb, we are very excited by two things from this report,” she said. “First, that the beauty industry is continuing its incredible growth, indicating a strong future for our franchise. Second, there is so much white space in the children’s haircut space. No brand has really taken the jump to being the leader in the space, leaving it wide open for Pigtails & Crewcuts to be the industry leader.”

With an eye on innovation and a commitment to filling market gaps, Pigtails & Crewcuts is well-positioned to pioneer children’s hair care services in a market ripe for exploration.