TL;DR
Slim Chickens has opened a new location in Basingstoke, United Kingdom, marking the 55th Slims restaurant opening by Boparan Restaurant Group since 2017. The brand continues to expand its footprint in the UK, offering high-quality food and Southern hospitality to its customers.
Slim Chickens announced today the opening of a new location in the United Kingdom. Spearheaded by the established multi-unit restaurant operator, Boparan Restaurant Group, this marks the groups 55th Slims restaurant opening since signing with the brand in 2017.
“We are thrilled to share our original Southern recipe and renowned cooked-to-order chicken tenders with more members of the Basingstoke community,” said Jackie Lobdell, Vice President of Franchise Development at Slim Chickens. “Spreading our Southern hospitality and inviting atmosphere overseas is so special and operating groups like Boparan Restaurant Group are prime examples of whom we seek as we continue to expand.”
The brand has cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 14 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items.
Fans also resonate with the Southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on August 1, 2024. Burnaze summarizes and links to the original reporting.
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