TL;DR
Valvoline Instant Oil Change partnered with the American Cancer Society, raising over $69,400 to support cancer patients and the Road to Recovery program. The campaign has contributed over $180,000 to the American Cancer Society to date.
NEWTON, Mass., Nov. 19, 2020 // PRNewswire // - During October, participating Valvoline Instant Oil Change SM (VIOC) locations raised over $54,300 by offering customers the opportunity to help raise needed dollars to support American Cancer Society (ACS) and its Road To Recovery program.
The program transports cancer patients to potentially life-saving treatment appointments. For an even bigger impact, customers could download a coupon from ValvolineFightsCancer.com and for every coupon redeemed, VIOC donated an additional five dollars to ACS.
This initiative raised another $15,110 for the American Cancer Society making the campaign total over $69,400. To date, Valvoline Instant Oil Change has helped contribute over $180,000 to the ACS.
The campaign, "DON'T PUT IT OFF!", was driven by reports showing that due to the pandemic 46% fewer patients were being diagnosed with cancer. Meaning many cancers wouldn't be discovered until their advanced stages when they are more difficult to treat. In support of ACS, VIOC reminded everyone that just like maintaining fluids in their vehicle prevents major repairs, getting recommended cancer screenings does the same for their body.
"The generosity of the communities we serve amazes me as we've now raised over $180,000 to help this life-changing organ"
"We are excited to have partnered with ACS these past four years," said Don Smith, CEO of Henley Enterprises, Inc., VIOC's largest franchisee. "The generosity of the communities we serve amazes me as we've now raised over $180,000 to help this life-changing organization."
In this story
This story was originally published in Franchising.com on November 20, 2020. Burnaze summarizes and links to the original reporting.
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