Fitness Premier 24/7 Clubs

The American College of Sports Medicine (ACSM) recently published a report in its Health & Fitness Journal outlining the top 20 trends professionals are expecting from the health and fitness industry next year. The top five are poised to have a notable impact on businesses in the industry, and Fitness Premier 24/7 Clubs’ ongoing innovation has positioned it well to meet growing demand from consumers.

“Everything we’ve worked on in 2024 at Fitness Premier 24/7 Clubs is going to serve us very well as we prepare to address consumers’ needs in 2025,” said Rick King, vice president of Fitness Premier 24/7 Clubs. “A more holistic approach to weight management, an emphasis on recovery and better access to fitness resources are all top of mind with consumers, and we’ve worked diligently to develop those areas of the business in recent years.”

The top 5 fitness trends expected for next year are:

1. Wearable technology

2. Mobile exercise apps

3. Fitness programs for older adults

4. Exercise for weight loss

5. Traditional strength training

“The interest in technology coming back is a good sign to me,” King said. “It appears the mentality around health and fitness is shifting back in the right direction, and we’re also ramping up programs that will lean into that, too.”

For many users, one of the primary appeals of wearable technology is the ability to track performance both in real-time and on a historical basis, and many are linked to platforms that allow users to connect and compete with fellow fitness enthusiasts.

Having their workouts, goals and other guides in their pockets helps people feel empowered to work toward their goals wherever they are. Generally, mobile exercise apps can be utilized both in and out of the gym, allowing users to reference planned workouts at their regular gym location and access additional guidance for things like at-home or travel workouts.

Fitness Premier 24/7 Clubs’ app combines all the resources members have available to them in a single spot. Members can access their training plans, message trainers directly, track workouts, set goals, manage nutritional guidance, take progress photos and sync with wearables for even better data.

Consistent movement and strength training has been proven to support wellness and safety as people age, and access to such programs continues to be in high demand. Maintaining accessible spaces and welcoming environments that encourage aging members to stay active will help fitness professionals address the need.

Fitness Premier 24/7 Clubs’ partnership with SilverSneakers, a fitness program designed specifically for older adults, demonstrates its commitment to continuing to serve this demographic.

According to the ACSM report, “Global rates of obesity have doubled among adults, with approximately one in eight adults categorized as having obesity.”

Exercise for weight loss is a consistent priority in the industry, but as medical weight loss becomes more widely accessible, the conversations surrounding exercise for weight loss are changing.

“These medications really suppress your hunger, so maintaining weight loss once you’re off the medication is always the challenge,” King said. “If someone gets off the medication, goes back to how they were eating before and stops moving, they’ll likely get right back to where they started. Really, there are two options: stop moving or keep working out and following your program. You’re far north of 50% more likely to keep the weight off if you continue with a regimented workout and nutrition program throughout the process and beyond.”

Many people pursuing wellness with the help of weight loss medication understand the importance of a balanced approach and are dedicated to truly changing their lifestyle, and exercise plays an important role in the process.

Traditional strength training fell to No. 17 in the 2024 ranking, but it has made quite a comeback as it relates to next year’s projections. It’s generally recommended that adults strength train at least two days per week, but many do not reach this goal.

As it becomes a more popular approach to fitness within the general population, trainers will have an opportunity to support clients in their new journeys with evidence backed training and coaching.

As the fitness landscape continues to evolve, Fitness Premier 24/7 Clubs is proving itself to be a leader in adapting to the latest trends and consumer demands. By embracing technology, catering to the needs of older adults, and recognizing the shifting dynamics of weight loss strategies, Fitness Premier 24/7 Clubs is well-positioned for continued success in 2025 and beyond.