TL;DR
Habit Restaurants Inc. reported a decline in sales despite promotional offerings, including a free burger promo. The company plans to introduce drive-thru locations and kiosk ordering stations to rebuild sales.
Habit Restaurants Inc., the parent company to The Habit Burger Grill, has reported a decline in sales despite its promotional offerings. According to a recent article in Nation's Restaurant News, the company says that same-store sales continued to dip by 1.4 percent even with their annual free burger offering.
"We’re going to take a hard look at the use of free going forward. We need to rework how we execute on it," said CEO Russ Bendel.
That the brand will try to rebuild its sales is by focusing on introducing drive-thru locations and kiosk ordering stations. Habit Restaurants hopes to appeal to wider consumer preferences by making it easier to dine off-premise.
In this story
This story was originally published in 1851 Franchise on May 8, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.