GarageExperts Launches First Corporate-Owned Territories in Company History, Anchored in Dallas-Fort Worth

This marks the first time GarageExperts corporate has owned and operated territories within its system. As part of a broader strategy to strengthen its DFW presence, the brand re-evaluated its territory structure and realigned key areas of the market to better support long-term growth. The shift allowed GarageExperts to launch its first corporate-owned operation while also opening new territories for franchise ownership.

“Opening our first corporate-owned territories in the Dallas-Fort Worth area gives us a stronger foundation for the entire GarageExperts franchise system,” said Mike Mushinski, President of GarageExperts. “By operating in our own backyard, we can stay closer to the day-to-day realities of the business and test new ideas in real time, then use those insights to better support our franchise owners across the country.”

The corporate-owned territories will be led by a General Manager responsible for sales and installations, with background in related operations to support cabinet and related services.

The reimagined DFW territory map also created an opportunity for Doug and Sandra Eckhoff to invest in the brand as the new franchise owners serving North Dallas, Plano, and Frisco. Doug joins GarageExperts with a strong background knowledge in project management, strategic consulting, and business operations after spending more than 30 years supporting multi-location businesses in the home services and restaurant industries.

“After more than 30 years in customer service through restaurant operations and later supporting franchise owners in the home services space, I’ve seen firsthand what it takes to build strong service businesses,” said Doug. “GarageExperts stood out because it combines a proven model with high-quality solutions in a category with increasing demand, while also aligning with my professional background. Sandra and I are confident in the opportunity ahead and we’re excited to grow the brand across the greater DFW area.”