New Fosters Freeze Owners Featured on QSR

Fosters Freeze, a 60-plus-unit soft serve and burger franchise, was featured on QSR for the acquisition of its ownership by Neal and Nimesh Dahya, brothers and franchise gurus. The brothers spoke about how they took the almost-75-year-old chain and underwent a brand relaunch that sharpened the store design, logo colors, packaging, and employee uniforms. The Dahya brothers also streamlined the supply chain, updated the website, developed digital menu boards, built an intranet for franchisees, and established partnerships with third-party delivery platforms.

“We were always the franchisees, so when the opportunity to purchase Fosters Freeze arose, we were very excited, because not only would this acquisition give us a business presence in our home state of California, but we would be able to be the franchisor of a brand, which meant that we could use everything we learned as a franchisee to improve the brand from the top,” said Fosters Freeze CEO Neal Dahya.

Neal and Nimesh also touched on how their previous experience as franchisees for nearly 200 franchised locations will ultimately benefit them as they assumed the role of franchisor. They believe the most important learning is creating an optimal relationship between franchisor and franchisees.