Showhomes Targets Dallas-Fort Worth for New Franchise Growth

Showhomes, an interior design and staging services franchise, has its sights set on expanding in Dallas as it looks to build on the positive momentum it experienced over the last three decades.

Backed by that success, the brand is exploring new locations with active luxury real estate markets. “Showhomes currently stages the top 20% of luxury homes being sold across the nation,” said Showhomes COO Matt Kelton. “We believe Dallas is a particularly ripe market for home services.”

Between 2010 and 2020, DFW gained 1,349,378 new residents, ranking first among U.S. metropolitan areas. From 2020 through 2029, DFW is projected to welcome another 1,393,623 newcomers — that’s 17.9% growth on top of the region’s roughly 7,539,711-person population.

Dallas experienced unprecedented growth during 2020. According to a recent study, more than 16,000 people moved to Dallas last year from California alone.

Known as the millionaire capital of the country, the Dallas-Fort Worth area has 69,710 million-dollar households and is projected to add another 43,638 in the next five years, making it the fastest-growing millionaire population in the United States.

“We’re looking to bring up to eight new units to the Dallas area over the next several years,” said Kelton. “The city’s growing population is looking to buy, and these particular buyers still expect perfection, even in a market where inventory is tight. We train our franchise partners to elevate homes to meet the wish lists of discerning buyers, showing them what they didn’t even know they needed.”

For aspiring entrepreneurs with an eye for interior design, the franchise brand represents an opportunity that allows them to flex their creative muscles and build revenue in a number of ways.

In addition to staging homes for sale, Showhomes franchisees offer updating and design services for both sellers and buyers — managing rehab projects, making design decisions and overseeing subcontractors.

“Because of Showhome’s model, we’re able to offer a variety of services, and that allows us to pivot if we wish,” said Showhomes franchisee Leanne Gemma. “Showhomes has really helped me get my business further along faster than I could have done on my own. I get a lot of great support from corporate — they’re able to help me with anything I need.”

With more than three decades of experience transforming homes into aspirational show stoppers, Showhomes is perhaps better positioned than any other home-services brand to meet the growing needs of the millionaire capital of the country.