Philz Coffee to Release New Matcha Lineup

Philz Coffee is entering an exciting new category with the launch of four new handcrafted matcha beverages on July 21. The lineup includes four vibrant signature drinks with playful flavors, each handcrafted to order with Philz’s personalized approach that customers know and love.

Each drink layers Philz’s matcha, sourced from Uji, Japan, one of the world’s most renowned matcha-growing regions, with oat milk and sweetness. Customers can opt for additional flavors layered in, stirring for a blended sip, or enjoy each flavor as it naturally unfolds. Available in a 16oz iced version only, the four new matcha beverages include:

• Iced Matcha – Matcha layered over sweetened oat milk, for a creamy, earthy classic Priced at $6.50

• Strawberry Matcha – Fresh strawberry purée and sweetened oat milk added to matcha for a bright, fruity favorite Priced at $7.50

• Strawberry Mint Matcha – Layers of fresh strawberry puree, sweetened oat milk, and matcha, topped with Philz’s signature mint Priced at $7.50

• Salted Caramel Matcha – Rich caramel mixed with sweetened oat milk, matcha, and a sprinkle of sea salt for a perfectly balanced indulgence Priced at $7.50

The drinks are designed to be served cold and may be customized with the customer’s preferred sweetness level and milk option (oat as the default, with 2% also available) at no extra charge. Philz drinks are always served by baristas who aim to ensure each order is perfect.

“Our top two requests from customers over the years have been a rewards program and matcha. With the successful launch of our Philz Rewards program last year, we turned our efforts to matcha. We wanted to introduce it in a way that feels unmistakably Philz,” said Andy Mai, Chief Business Officer. “By pairing quality ingredients and bold flavors in a customizable way, our matcha feels both approachable and playful.”

Philz Coffee’s matcha menu will be available at all 80-plus locations in California and Chicago. It will be available in-store and to order ahead via the Philz app, home to the Philz Rewards loyalty program.