Franchise Development Website Guide: Tutor Doctor

1851: What makes your franchise development site great?

Thompson: We provide the candidate a detailed experience outlining their journey from initial contact, through due diligence, to signing their agreements. The site provides them the right content at the right time in the mutual evaluation process.

1851: What do you want franchise prospects to know about your brand when researching it?

Thompson: Who we are as a brand, what we are looking for in a successful franchisee, do we have sufficient territories available near them, can I afford this investment, what are the investment requirements and are their other people like me in the franchise.

1851: How should franchise sales professionals and executives evaluate their development site?

Thompson: How long a prospective franchisee stays on the site, bounce rate? And How many times the same person comes back to the site? And of course conversions on the site?

1851: What are the most important KPIs around a development site?

Thompson: Clicks, conversions, bounce rate, repeat visitors and demographic data.

Thompson: I would budget $35k-$50k to develop an awesome site. I would then budget $8-$10k/ month in driving traffic to the site.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.