TL;DR
Baja Fresh has added Impossible meat made from plants to its permanent menu, offering three plant-based options. The decision was made after receiving positive feedback from customers when Impossible meat was first added to the menus last year.
The three Impossible menu staples include:
Impossible™ Taco Combo - Three tacos with warm, soft, grilled corn tortillas filled with delicious Impossible meat made from plants topped with shredded lettuce, pico de gallo, guacamole, salsa baja and cotija cheese. Served with a side of rice and black or pinto beans.
Fuego Impossible™ Burrito - Melted jack cheese, guacamole, black beans, delicious Impossible meat made from plants, diablo salsa, salsa 6 chiles, pico de gallo, pickled jalapeños, shredded lettuce and sour cream.
Impossible™ Bowl - Rice topped with roasted veggies, delicious Impossible meat made from plants, sour cream, avocado, pico de gallo and tortilla strips.
"When we added Impossible meat to our menus last year the positive feedback from our customers was overwhelming, so we are thrilled to announce it has been added to our permanent menu," said April Fogle, brand leader of Baja Fresh. "We can't wait to continue our relationship with Impossible Foods and meet the growing demand for plant-based menu options."
"Impossible meat has been a hit with Baja Fresh's customers, and we're excited to see it extended across the entire menu," said Dan Greene, senior vice president of North America sales at Impossible Foods. "The response has been great so far, and we think guests will be glad that Impossible is here to stay."
In this story
This story was originally published in Franchising.com on August 31, 2022. Burnaze summarizes and links to the original reporting.
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