TL;DR
Farm Stores is preparing to open its first Houston-area location, leveraging convenience as a key factor in its success. The brand's area representative, Robert Betts, believes Houston is a perfect fit due to its commuter environment and need for convenience.
Farm Stores is preparing to open its first Houston-area location, with a lease expected to be finalized in the coming days. The Houston Business Journal recently spoke with area representative Robert Betts about the concept and his development plans.
According to the article, Betts believes that Houston is a perfect fit for the brand because of the convenience Farm Stores offers.
Said Betts to the Journal, "It's all based on convenience. Houston lends itself well to this. It's a commuter environment – it rains, it's hot, it's very crowded and it's full of traffic, so everyone is looking for convenience."
In this story
This story was originally published in 1851 Franchise on October 13, 2016. Burnaze summarizes and links to the original reporting.
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