Franchise Deep Dive: Coffee Beanery’s Franchise Costs, Fees, Profit and Data

REPORTED COST TO GET IN: $200,000

REPORTED ROI (Item 19): N/A

Coffee Beanery is a specialty coffee shop franchise that offers a variety of different blends, flavors and roasts of coffee beans sourced from different regions around the world.

Coffee Beanery was founded in 1976 in Dearborn, Michigan by JoAnne and Julius Shaw, and was one of the first specialty coffee roasters in the United States. The brand, now based out of Flushing, Michigan, remains family-owned and operated.

Franchise history

Coffee Beanery first began offering franchise opportunities in 1985. As of October 2023, the brand has more than 70 locations throughout the U.S. and 20 internationally.

Coffee Beanery operates as a specialty coffee retailer and franchisor. The brand sells freshly brewed coffee, specialty espresso beverages, teas, gift baskets and merchandise. It has a “Coffee of the Month” club, which allows franchisees to enjoy multiple revenue streams.

The brand is known for roasting its coffee beans in small batches to ensure freshness and quality. This process is held at its 45,000-square-foot corporate headquarters based in Flushing, Michigan, where the brand also holds its franchisee Discovery Days.

For prospective franchisees, the brand offers a variety of build-out options, including storefront cafes, as well as locations in malls, airports, office buildings, hospitals and college campuses.

According to the brand’s consumer-facing website, the values of Coffee Beanery are as follows:

• Outstanding customer service

• Continual Improvement

• Team Player Mentality

• Positive Attitude

Coffee Beanery does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

Investment costs

The initial investment required to open a Coffee Beanery franchise is $200K. This investment is broken down into the following costs:

• Leasehold Improvements and Design: $70,000

• Furniture, Fixtures and Equipment: $50,000

• Exterior Signage: $8,000

• Inventory: $12,000

• Training and Other Related Expenses: $15,000

• Minimum Capital for Ongoing Operations: $30,000

• Initial Franchise Fee: $15,000

Additionally, interested candidates must also have a minimum net worth of $500K.

The franchise fee required to open a Coffee Beanery franchise is $15K. Franchisees must also pay an ongoing royalty fee of 4% of net revenue and a 2% marketing fund contribution.

• JoAnne Shaw — Co-Founder and CEO

• Julius Shaw — Co-Founder and Chairman of the Board

• Laurie Shaw — COO

• Kevin Shaw — Director of Franchise Sales

• Britain Butcher — Director of E-Commerce

• Bret O’Brien — CFO

• Patti Tushim — R&D Manager

• Houston Shaw — Operations Manager

• Why Franchise with Coffee Beanery?

• Focus on 5: Coffee Beanery | WNEM TV5

• Coffee Beanery Franchise Profile | Entrepreneur

• Coffee Beanery Celebrates 40th Anniversary

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