UBX Enters the UAE As Global Expansion Heats Up

Boxing and strength fitness franchise UBX (pronounced “You-Box”) has opened its first gym in the UAE, a region rapidly emerging as a hotspot for boutique fitness brands, gym operators and wellness brands.

Located in Marina Gate, the new UBX gym is part of its ambitious plan to reach 600 locations within the next five years and comes on the heels of UBX’s recent expansion into Japan last month. The boxing and strength fitness franchise isn’t taking a beat: several other global openings are set for the coming weeks for Tanjong Pagar, Singapore; Old Greenwich, Connecticut; Margaret River, Western Australia; and Greenford Quay, London.

“Dubai Marina is the perfect entry point for UBX into the UAE market,” UBX co-founder and managing director Tim West said. “With its stunning waterfront setting, thriving community, and residents who embrace health and fitness, this location mirrors the vibrancy and energy of the UBX brand. Our combination of boxing and strength training is designed for all fitness levels, offering flexibility and accessibility that resonate with busy, modern lifestyles.”

Last year, UBX had teamed with Adidas Boxing for a co-branded line of merchandise at UBX gyms and, in late 2023, announced a 24/7 access model where UBX members can access the gyms outside of staffed hours with a member tag at select locations. UBX’s emphasis on flexibility extends to its rolling start times, so members can drop in at any time for a 45-minute boxing and strength training 12 round circuit. 1:1 coaching is also available, as well as UBX’s app featuring on-demand boxing and strength training workouts, nutrition and mindset content.

“Boxing is experiencing a golden era, and we’re thrilled to bring UBX to a region with such a strong affinity for combat sports,” said Danny Green, UBX co-founder and four-time world champion boxer. “We’re proud to provide an inclusive, high-energy fitness experience that’s as fun as it is effective. UBX has always been about breaking down barriers and making boxing accessible to everyone.”