Mark Wahlberg invests in fitness franchise

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Read the original at Global Franchise
Mark Wahlberg invests in fitness franchise

TL;DR

Mark Wahlberg has invested in F45 Training through an investment group, taking a minority stake in the company to further its global expansion plans. F45 Training will use the investment to improve its systems and processes, and increase brand awareness, particularly in the US market.

F45 Training has announced that an investment group led by actor, producer and businessman Mark Wahlberg and FOD Capital has taken a minority stake in the company. The partnership will further the global expansion plans of F45 Training and increase brand awareness, specifically in the high growth US market.

It will also enable F45 Training to improve its systems and processes, while continuing to deliver its functional, 45-minute training workout to millions worldwide.

F45 Training’s management team, including founder and CEO Rob Deutsch and his business partner Adam Gilchrist, will continue to lead the company through its next phase of global growth.

Rob said, “This is a monumental transaction for F45 Training. When we started the company, we knew we had something special and had bold plans to create a global fitness movement.

“The immense interest we were able to generate through this process proved the strength of the F45 platform and we are excited to embark on this partnership with Mark Wahlberg and his team of investors.

“Mr Wahlberg’s genuine passion for fitness, proven business acumen and shared vision for F45 Training made this an ideal fit for the company and we are proud to welcome him into the F45 family.”

Starting off in 2012 as an Australia-based single fitness studio, F45 Training now has 1,500 units in 40 countries.

Mark Wahlberg said, “The founders of F45 Training have done an incredible job building a global brand and with this partnership we hope to continue disrupting the fitness industry.

“The strength of F45 is that people of all fitness levels will find motivation and support in an F45 studio. We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

In this story

This story was originally published by James Fell in Global Franchise on March 26, 2019. Burnaze summarizes and links to the original reporting.

Read the full story at Global Franchise

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