TL;DR
Buffalo Wings & Rings launched a refreshed menu at all U.S. locations on April 16, featuring a new design and focus on quality ingredients. The menu was developed using consumer data and analytics, and features vibrant food photography and customer-friendly navigation.
Buffalo Wings & Rings launched its refreshed menu, furthering the company’s chef-inspired commitment to quality, at all of the brand's U.S. locations on April 16.
FSR Magazine reported that the new menu was developed through the application of consumer data and analytics paired with significant research. The menu was thoroughly tested within the restaurant before finalization and features a new design, vibrant food photography, more customer-friendly navigation and a focus on the brand’s fresh, quality ingredients.
“All of our decisions are made with the guest in mind and our latest menu is an example of that focus,” said Diane Matheson, Vice President of Marketing for Buffalo Wings & Rings.
In this story
This story was originally published in 1851 Franchise on April 16, 2018. Burnaze summarizes and links to the original reporting.
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