Franchise Times: Mici Italian Expands Multiple Units into Detroit Market

Mici Italian will expand its pizza, pasta, salad and gelato concept throughout the Detroit market following the signing of a 25-unit development agreement with Salem and Youssef Najjar and Yosef Manson of Serve Hospitality Group. The group, which operates nearly 40 Tropical Smoothie Cafes in Wisconsin, Michigan and Illinois, expects to open its Mici units over the next 10 years.

“Our multi-unit agreements will allow us to catch fire in record time,” says CEO Elliot Schiffer. “It’s important for us to target the right franchisees, and our large-scale investors have brought quality insights to the table that will allow us to keep growing the brand responsibility.”

Mici is an established, family-owned Colorado brand with an 18-year history, and it is now delivering on the ambitious growth strategy led by Partner and Chief Growth Officer, Matt Stanton, for large-scale franchise expansion. Mici is slated for staggered openings over the next 10 years, and the restaurants will be spread throughout the greater Detroit area. Additionally, in Texas, the brand has signed a multi-unit development agreement to open three locations over the next several years.