European Wax Center Franchise Deep Dive: Units, Costs and Earnings

The waxing franchise, which has now been in business for two decades and franchising for over 13 years, is quickly growing with partners across the country.

Brand overview

European Wax Center is a major player in the wellness and beauty space, and it is making waves in the waxing franchise space. With a wide-reaching network of locations and millions of services provided per year, the brand is building an incredibly strong name for itself among consumers and franchisees alike.

European Wax Center has over 1,000 locations. The brand notes that 65% of its franchisees own multiple units, and because it is “the largest business in a fast-growing, highly fragmented market,” local franchise owners can enjoy strong brand awareness among customers.

As consumers’ interest in wellness and beauty continues to grow, European Wax Center is positioned to continue growing alongside it.

European Wax Center offers all the standard waxing services plus men’s waxing, brow tint and laser hair removal. The brand also has a Wax Pass that customers can buy to save up to 25% compared to single-session wax purchases. Whether they use Wax Pass or not, 80% of European Wax Center visitors are repeat customers, and 50% say they have been using the brand for three or more years, demonstrating strong retention and the possibility for predictable repeat revenue.

European Wax Center does not make any financial representations and does not authorize employees or representatives to make any representations.

Investment costs

The total initial investment according to the brand’s 2023 Franchise Disclosure Document ranges from $396,600 to $554,950. These costs include:

• Franchise Fee: $45,000

• Start-up Package: $18,000 - $21,000

• IT Platform Set-up Fee: $0 - $350

• Start-up Marketing Package: $3,500 - $4,000

• Real Estate/Rent: $6,700 - $10,000

• Utility Deposits: $0 - $500

• Leasehold Improvements: $169,000 - $220,000

• Architectural and Engineering Fees: $8,000 - $13,000

• Furniture, Fixtures and Equipment: $42,000 - $53,000

• POS System, Other Computer, Telephone and Surveillance Camera Systems and Installation: $22,000 - $31,000

• Insurance: $5,000 - $10,000

• Office: $400 - $600

• Additional Equipment and Supplies: $5,000 - $10,000

• Training Expenses: $5,000 - $7,500

• Signage and Digital Displays: $12,000 - $15,000

• Grand Opening Advertising: $12,000 - $25,000

• Licenses and Permits: $1,000 - $2,000

• Legal and Accounting: $6,000 - $12,000

• Additional Funds (3 Months): $45,000 - $75,000

European Wax Center assesses a $45,000 franchise fee. The franchise fee for a second location and beyond is decreased to $36,000.

• European Wax Center Recognized by Entrepreneur and Featured in July/August Issue as a Top Franchise for Multi-Unit Owners and Best of the Best Franchise

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