Sola Salons Celebrates 20 Years, Opens 3 Dozen New Locations in 2024

LAKEWOOD, CO — Sola Salons, the nation's largest salon suite franchise, celebrated a milestone year in 2024, marking its 20th anniversary while continuing to strengthen its position as the industry leader with the addition of 36 new locations. The brand now operates over 730 Sola locations across the United States, demonstrating sustained growth and market dominance in the salon suite sector.

"It was a meaningful year of reflection and renewal for Sola," said Ben Jones, chief executive officer of Radiance Holdings, parent company of Sola Salons. "Our 20th anniversary celebration in Arizona, which brought together our founders and franchise owner community, offered a powerful retrospective of how far we've come as the concept creator and now, the leader in our space. For 20 years, our mission has been to elevate our hard-working beauty professionals. These past 20 years have been about getting better at serving their needs."

The brand's growth in 2024 was supported by significant investments in corporate infrastructure, including the addition of key leadership positions and the formation of a dedicated technology team and franchise owner committee to drive innovation.

"The business remains strong as the number one player in this space, with high franchisee satisfaction and continued unit growth," said Bob Bell, chief financial officer of Radiance Holdings. "Looking ahead to 2025, we're focused on how we differentiate ourselves from the competition to make each Sola beauty professional more successful as well as enable easier operations for our franchisees through technology and innovation."

"As we look toward the future, our priority is providing world-class support, brand operational excellence and fostering stronger partnerships with our franchisees," said Daryl Hurst, president and chief operating officer of Sola Salons. "By simplifying key processes, adding supporting technology, and enhancing day-to-day support, we’re empowering franchise owners to grow sustainably while continuing to deliver the exceptional experience that defines Sola for both beauty professionals and their clients."

The brand is also expanding its technology infrastructure to enhance operational efficiency. "With our growth comes the need to invest so we remain the leader," Jones said. "We've completely revamped our approach to technology, bringing in a specialized team and creating a tech committee made up of franchise owners. These investments will significantly impact our operations in 2025 and beyond."

As Sola Salons enters its third decade, the brand remains committed to investing in technology to serve and meet the needs of its community of 20,000+ beauty professionals and leveraging innovation to improve franchisee support.

"To be a good leader, you have to be a really good listener," Jones said. "We're focusing on delivering what we promise to our salon professionals and franchise owners. We work to elevate them so they can live their best lives and realize their individual potential. That is how Sola is making an impact today and how it has been doing so for the last 20 years."

In 2004, Sola Salons was established with the opening of its first location in Denver, Colorado. Now with more than 730 locations open in the U.S.

and Canada, Sola is proud to offer 20,000+ independent beauty professionals the freedom and benefits of salon ownership without the risk and overhead of opening a traditional salon. Its innovative salon model empowers hairdressers, estheticians, nail techs, massage therapists and other like-minded professionals to take control of their lives and their careers. Sola provides beauty professionals with beautiful, fully-equipped salon studios alongside the support and tools they need to launch their salon business in no time.