The Fit For You Franchising Story and Process

Most franchisors and consultants can’t say they’ve walked a mile in the shoes of a franchisee, but Jason Markowicz isn't like most franchisors and consultants. Prior to becoming the CEO of franchisee advisory consultancy Fit For You Franchising, Markowicz was a hustling entrepreneur navigating the ups and downs of franchise ownership.

Markowicz’s journey in franchising started when he was just 22 years old, when he got a job washing gym equipment at a regional fitness chain. At 32, after successfully overcoming the early 2000s and 2008 economies, Markowicz had built up enough wealth to become a franchisee with Massage Envy and a partner with the fitness brand.

As a part owner of Fitness Premier 24/7 Clubs, Markowicz drew from his experiences as a franchisee — both the good and bad — to franchise the brand. Then, at 39, he successfully exited Massage Envy and transitioned his focus to growing the group-workout gym concept Fitness Premier 24/7 Clubs. At 40, Markowicz bought into another franchise, Prose Nails, a membership-based nail salon.

In 2020, following the COVID-19 pandemic, Markowicz partnered with fitness industry veteran Josh Chrestman to create low-cost fitness brand fitWAVE, designed specifically to position franchisees for success in a post-pandemic world.

Franchise advisory services

Today, these decades of experience have helped Markowicz create Fit For You Franchising with a dedicated mission of helping fellow entrepreneurs find the right franchise path to follow.

“I know through the experiences I’ve had in franchising over the past 20 years as a franchisor, multi-unit franchisee and area developer, I can really help shorten the learning curve for anyone looking at investing in their future through franchising,” said Markowicz. “My process is simple and very straightforward and I’m an open book when it comes to sharing the experiences I’ve had with franchising. It’s a passion of mine helping corporate executives find their way to freedom through franchising or helping an entrepreneur find the concept that fits their skill set, lifestyle and long-term objectives.”

Eight step process

When looking for the right franchise fit for a candidate, Fit For You follows an eight-step process:

• Learn About the Client

The individual prospect will fill out qualifying forms to help Fit For You understand their specific needs. It’s here where the Fit For You team will learn about their goals, what’s important to them, their financial history and any other relevant information.

• Business Plan

Next, Fit For You will outline a business plan to help prospects understand how they could potentially secure financing, how they will chart their path to growth, which territories to target and more. Whether prospects want to build a financial legacy, create a diversified portfolio or turn their passion into an income stream, Fit For You will find the solution.

• Introduce Options

Fit For You will discuss two to three franchise brand options that were selected based on the individual prospect. Fit For You looks for brands that are emerging, have a strong leadership team with good communication skills and offer a proven business model. Gone are the days of fast food being the only industry option available for potential franchisees. The Fit For You system for identifying and selecting prime franchise companies is extensive and thorough, ensuring that the franchises presented for consideration are the best-in-class.

• Speak to the Franchisor

Fit For You is dedicated to streamlining the franchise search and is able to connect candidates with direct access to hundreds of opportunities. Fit For You will set up a call with each of the franchisors discussed to give candidates the opportunity to talk one-on-one with the leadership teams of brands they are considering.

• Dive Into the Details

Fit For You will walk candidates through the process of reviewing the Item 19 in each of the franchise brands’ FDD. The Item 19 offers valuable insight into a franchise brand’s financial performance history and the Fit For You team has the expertise needed to properly evaluate the document.

• Discovery Day

The candidate will attend a discovery or process day for their top choices. The discovery day gives the candidates a chance to meet franchisors face-to-face, ask questions about the opportunity, get a true feel for the business operations and more.

• Decision Day

Once all steps have been taken and all information is considered, Fit For You will help candidates make a final decision about which franchise concept to invest in.

• Start the Journey

Congratulations, you’re in business! Get ready to be your own boss and take control of your future.

Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit *