Hoots debuts on the west-coast with development agreements in Southern California

The fast casual wing concept has signed an 18-unit area development agreement.

Hoots, the fast casual concept owned by the same parent company as Hooters, HOA Brands, has announced an agreement to bring 18 Hoots locations to southern California over the next five years in the Los Angeles and Orange County Area.

The first location forecast to open will be in Orange Country, headed up by experienced entrepreneur, Reza Medali. Medali’s restaurant portfolio consists of 15 Blaze Pizza franchises and two Subway stores.

“Hoots has established itself as a leader in the QSR wing space – with Hooters backing a 35-plus year history, the decision to invest was a no brainer,” said Medali.

“When seeking a stand-out chicken concept to add to my growing portfolio, I was immediately attracted to the nostalgia engrained in the hoots wings brand. With experience in restaurant franchising, I knew I needed to feel that passion and support from the team and also believe in the product.

“The quality of hoots wings is far more superior than any player in the space – and I’m confident I’ve invested with the best.”

Hoot Wings’ menu typically only requires franchisees to have two cooking platforms, and unlike many fast-casual wings concepts, there are healthy alternatives on the menu.

“We are extremely impressed with the level of sophistication and deep industry knowledge Reza brings to the hoots franchise family,” said Sal Melilli, CEO of HOA Brands.

“Not only is he an industry veteran, but he understands the brand and the excitement that surrounds the development of hoots wings in California. We’re eager for these locations to open as we continue to grow our brand footprint, now spanning from coast to coast.”