TL;DR
PrimoHoagies signed 61 new franchise agreements in 2021, expanding its presence in Texas, Colorado, and North Jersey. The company is projected to open its 100th location this summer.
These signed agreements brought the total number of new secured locations to 61 in 2021.
PrimoHoagies, which will celebrate the 30th anniversary of its original location in South Philadelphia this summer, continues to prove the demand for its unmatched flavor and freshness, increasing its Western presence in Colorado while expanding into the South-Central region of the country. With current locations operating in Delaware, Florida, Maryland, New Jersey, North Carolina, Pennsylvania, and South Carolina, the past two years have brought unprecedented development of new stores. The 100th PrimoHoagies location is projected to open this summer.
“It is said that everything is bigger in Texas, and the team is ready for the Lone Star State to taste the Primo difference! We could not be more excited to kickoff what projects to be another record-breaking year as we bring PrimoHoagies to this larger-than life state,” said Nicholas Papanier, Jr. Chief Executive Officer of PrimoHoagies Franchising, Inc.
“While not only showing sustainability but continued growth the past two years, we are seeing the demand for PrimoHoagies across the country from consumers, franchisees, and area developers. As we head into 2022, we are focused on continuing to deliver quality and service beyond expectations while ensuring a national footprint that continues to grow successfully. We are full throttle and want the country to Make It Primo in 2022!”
The 19 new locations are as follows:
Eight in Texas (including in Houston; specific locations TBD)
Five in Colorado, within Denver and Boulder (specific locations TBD) The first PrimoHoagies in Denver will open in early summer 2022 (6200 Leetsdale Drive), with four openings expected by year end.
Five in North Jersey (Sussex and Morris County; specific locations TBD)
One in King of Prussia, Pennsylvania (105 Town Center Road)
Current franchisee Judy Chong has owned and operated the Dresher, Pennsylvania PrimoHoagies for the past 16 years and seized on the opportunity to expand with the purchase of the new King of Prussia location.
“Focusing on product consistency, elevated customer service, and strong teamwork morale led to an increase of gross sales at my unit in Dresher of 45 percent,” said Chong.
PrimoHoagies makes instant loyal customers through its dedication to fresh, quality ingredients that come together in recipes passed down through generations which create iconic hoagies, including the most popular Italian variety. Ideal for a made-to-order lunch or dinner option, the menu features a wide variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, sides, and more. Catering is also available for special events, holidays, gamedays, and corporate luncheons.
Originally opened in South Philadelphia in 1992, PrimoHoagies prides itself on serving the highest quality Thumann's meats and cheeses, sliced fresh, piled high, on their award-winning seeded bread. The company’s success is attributed to several factors contributing to the Primo difference including the quality and consistency that result in repeat, loyal customers, and the commitment to only serving the freshest gourmet meats and cheeses through a diverse menu featuring dozens of specialty hoagies, unique and original to PrimoHoagies.
Headquartered in Westville, New Jersey, PrimoHoagies now has franchise locations open across Delaware, Florida, Maryland, New Jersey, North Carolina, Pennsylvania, and South Carolina.
In this story
This story was originally published in Franchising.com on January 10, 2022. Burnaze summarizes and links to the original reporting.
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