Unscripted: TeamUp's Tim Green on Member Acquisition, Retention

In the latest episode of Athletech News’ Unscripted podcast, Tim Green, chief operating officer at fitness booking management platform TeamUp, joins co-hosts Edward Hertzman and Eric Malzone to break down key trends in the fitness industry, with an eye toward member acquisition and retention.

Green, Hertzman and Mazlone discuss the impact GLP-1 weight-loss drugs may have on the fitness industry, strategies for member acquisition and retention and the importance of human-centric marketing in the era of AI. Watch this episode of “Unscripted” for unfiltered takes on the following:

• TeamUp’s push into the United States fitness market

• Is fitness truly recession proof?

• Why customer acquisition remains the most vexing problem for operators

• (0:00 – 7:25): Introductions and the importance of networking events

• (7:25 – 11:12) Headwinds and tailwinds in the fitness industry

• (11:12 – 15:18) Can GLP-1s help unlock more fitness customers?

• (15:18 – 19:32) Pain points for studio operators

• (19:32 – 22:25) The role of customer service in business success

• (22:25 – 26:17) Returning to basics in marketing strategies

• (26:17 – 29:18) Challenges in retaining new clients