US Market Transforms Store Exteriors for Breast Cancer Awareness Month

Three US Market stores in Oregon currently feature pink exteriors as part of a month-long fundraising campaign.

US Market has announced the rollout of its Hearts for Hope Fund, a month-long campaign supporting Breast Friends, an Oregon-based nonprofit dedicated to helping women and families affected by breast cancer.

As part of the initiative, US Market transformed three of its Oregon convenience store locations with bright pink exteriors, creating highly visible reminders of Breast Cancer Awareness Month and encouraging customers to get involved.

The stores were painted on Sept. 30, just ahead of Breast Cancer Awareness Month, with support from Oregon Design Co. and Sherwin-Williams.

Beyond the pink storefronts, US Market launched a fundraising initiative across all of its locations, giving customers the opportunity to round up their purchases to the nearest dollar or contribute an additional dollar at checkout.

All customer donations will be matched by US Market and donated to Breast Friends to help support its mission of providing assistance, encouragement and resources to individuals navigating breast cancer.

To encourage participation and create a visible sense of community support, customers who donate are invited to write their name or the name of a loved one on a pink heart-shaped sticker. These hearts are displayed throughout stores, creating growing walls of support throughout October.

US Market employees are also participating by wearing specially designed pink shirts and hoodies throughout the month, helping raise awareness and encouraging conversations with customers.

The campaign also included a special community activation at a US Market location in Gresham, where the company welcomed Breast Friends and a local family personally affected by breast cancer.

“We wanted this campaign to make a real, positive impact on people right here in our local communities. Supporting the communities we serve has always been an important part of US Market, so partnering with Breast Friends, an organization doing meaningful work here in Oregon, felt like the right way for us to give back this month,” said Hannah Knudsen, director of brand & marketing at US Market Stores.

With more than 60 locations, US Market hopes to use its presence throughout Oregon to create awareness, encourage participation, and make it easy for customers to contribute to a meaningful local cause.

Throughout October, customers can participate in the Hearts for Hope Fund by visiting any US Market location and rounding up their purchase at checkout.