Top Franchise Brokers: Tracy Rickman, FranNet

For FranNet broker Tracy Rickman, success in life is not simply collecting the right pieces but figuring out how they work together: connecting the elements of your past with the hopes of your future to create a gratifying vision of life and work. Through FranNet, Rickman offers the system and support to do just that.

“Taking the leap can be frightening,” noted Rickman, a former FranNet client herself. “I've been there.”

Her advice? “Really stay away from the old adage ‘do what you love and you’ll never work a day in your life,’” she said. “Instead, focus on lifestyle and transferable skill sets.”

Working with close to 400 aspiring professionals, Rickman helps clients reach that “ah-ha!” moment when they find their fit and complete the puzzle to reach the goals.

“Winning for me is when a client reaches out to you years later to tell you how great they’re doing,” Rickman said. “ It’s when we make that right match so clients can go forward and live their best life.