Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says

The company that made its name on mountaintops and open water just posted another impressive quarter in the segment now fueled by everyday exercisers tracking their health. Garmin reported record second-quarter earnings results Wednesday, and the standout was fitness.

Fitness revenue growth

Garmin’s fitness segment’s revenue grew 25% year over year to $757 million, led by continued strong demand for wearables, Garmin CEO Clifton Pemble said. In contrast, outdoor revenue, the category covering adventure watches and consumer navigation gear, fell 2% to $483 million.

The growth lines up with what Garmin has seen across its user base. A data report the company released last month showed runners logged more activity in 2025 than in 2024, with a 23% jump in users who combined running and strength training in the same week. Millennials drove the largest increase.

The earnings come on the heels of Garmin’s acquisition of TrainingPeaks and TrainHeroic, two training platforms widely used by coaches and athletes to prescribe, plan and analyze workouts.

Acquisition and training platforms

On Wednesday’s earnings call, Pemble laid out the thinking behind the deal, where he described a “360-degree experience” for customers. Users can record information on Garmin devices that is then loaded into the training platform.

> Coaches are able to review that and provide recommendations, which then modifies the behaviors of the user. We feel like that’s a fantastic thing to achieve, to be able to give a full experience to our customers of training and improvement.

New product features

As for Garmin’s new screenless wearable, the Cirqa Smart Band, Pemble pointed to its features as the tech company’s edge in a crowded wearable field. The subscription-free device monitors activity and health metrics.

These metrics include:

• Sleep
• Stress
• Heart rate variability
• Skin temperature
• Blood oxygen saturation
• VO2 max

> One of the things that we felt was a unique differentiator for us is the fact that our product is so richly featured right out of the box compared to competitors.

He declined to get into specifics on Garmin’s product roadmap but signaled more devices are coming.

> We tend to move into categories and explore new things. Our product roadmap is very rich.