KFC Adds Chicken & Waffles Meal to its Menu

KFC made a splash Sunday with the debut of its new Dirty Dancing -themed TV spot to promote its latest limited-time menu addition: chicken and waffles.

An AdAge piece described the TV spot as a departure from the brand’s recent string of ads featuring celebrities as Colonel Sanders, with the brand instead opting to reenact the famous dance scene from the end of Dirty Dancing . In the spot, Colonel Sanders plays the role of Patrick Swayze and glides across the floor with Mrs. Butterworth, aka Jennifer Gray.

The LTO that runs through the end of 2018 marks the fried chicken chain’s first foray into the world of the popular sweet and savory dish. AdAge noted the details of the menu add right down to the intense process that came with selecting the waffle batter (it’s actually not even batter - KFC went with Belgian Liege-style waffles, which are made with a yeast-raised dough instead).

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.