The “Not Famous But Known”® Bagel Shop is Coming to Texas

PopUp Bagels is not your typical bagel shop. In an industry long considered settled, the brand has stirred things up by focusing on doing one thing really well: serving hot, whole bagels straight from the oven. No sandwiches, no toasters, no slicing - just bagels meant to be torn apart and dipped into rotating schmears. The result invites customers to Grip, Rip and Dip® - a morning ritual that has inspired bagel lovers everywhere.

Since the brand's debut in Connecticut in 2021, PopUp Bagels has grown from humble beginnings into a company known for its unique business model, featuring hot and whole bagels, weekly schmear flavors and standout brand collaborations. What started out of founder Adam Goldberg's backyard window has since become a defining icon of New York’s bagel culture, drawing fans from across the country eager to experience its Not Famous but Known bagels for themselves.

“Texas represents a significant opportunity for PopUp Bagels as we continue to scale the brand,” said PopUp Bagels CEO Tory Bartlett. “Launching in Dallas gives us a strong entry point into the state, with Houston following shortly after. We’re approaching this growth with the same discipline and focus on quality that have defined PopUp Bagels from the beginning.”

New locations in Texas, along with a partnership expansion with Lone Star Bagels, further strengthen PopUp Bagels’ position in the bagel industry. Whether enjoyed right on the street or taken home to share, the brand celebrates simplicity, flavor, and the pure joy of a freshly baked bagel. High-quality bagels, and unique rotating schmears continue to generate excitement and loyalty among bagel lovers everywhere, as PopUp Bagels brings its distinct experience across the country.

“We’re so excited to bring PopUp Bagels to Texas,” said Don Meij, PopUp Bagels’ Texas partner. “Dallas is the ideal place to introduce the brand, with its strong and evolving food scene. We believe PopUp’s energetic, high-quality approach to bagels will resonate here. We are also planning to expand into Houston and other communities across the state to share the Grip, Rip, and Dip® experience.”

New storefronts in Texas mark a significant milestone for PopUp Bagels as they expand the brand’s footprint throughout the country. The new locations will deliver the same freshly baked, hot-out-of-the-oven bagels that have redefined the bagel experience in NYC, Connecticut, California, Florida, and beyond. The shops will serve bagels for walk-ins, advance orders, and catering.