TruBlue Featured in USA Today: Aging Safely at Home

TruBlue Home Service Ally is featured in a USA Today article on aging safely at home, highlighting the company's comprehensive maintenance and home safety solutions for seniors.

Read the original at 1851 Franchise
TruBlue Featured in USA Today: Aging Safely at Home

TL;DR

TruBlue Home Service Ally was featured in a USA Today article for its comprehensive maintenance and home safety solutions for seniors, highlighting the importance of proactive planning and routine maintenance for aging in place safely. The company offers modifications and maintenance services to help seniors remain independent and safe in their homes.

TruBlue Home Service Ally was recently featured in a USA Today article as part of a broader conversation on how seniors across the United States are making home modifications to age in place safely and comfortably. With more than 77% of Americans over 50 expressing a desire to remain in their homes as they grow older, companies like TruBlue are stepping in to meet that demand through comprehensive maintenance and home safety solutions.

According to Liz Rabban, co-owner of the TruBlue locations in Morristown and Montclair, New Jersey, aging in place isn't just about renovations — it's about truly understanding each individual's needs and building a support system to help them remain independent.

TruBlue's services are divided into two critical categories: modifications and maintenance. While modifications can include adding grab bars, railings or even elevators, Rabban points out that routine maintenance plays a vital role in safety too.

“When it comes to maintenance, you don’t think of that as senior safety,” she said. “But when you think of seniors having to get up on a ladder to change their smoke detector batteries and things like that, it is.” TruBlue offers programs that proactively handle these routine tasks, helping prevent injuries and giving families peace of mind.

The article also underscores the importance of early planning. Experts note that too often, modifications only happen after a fall or medical event. TruBlue, along with other providers, conducts thorough home assessments to evaluate accessibility needs before accidents occur. This can involve watching how a person navigates their space, identifying pain points and tailoring solutions to their abilities.

“There’s a really big difference between somebody who’s 65 and somebody who’s 85, so the needs for people are different,” Rabban said.

In the broader landscape of aging-in-place solutions, TruBlue stands out by offering not only the physical changes to a home but also the consistent upkeep that ensures a safe and livable environment long-term. With demand for such services rising alongside the aging population, companies like TruBlue are making it possible for more seniors to remain in the homes they love, for longer — safely, comfortably and with dignity.

In this story

This story was originally published in 1851 Franchise on July 8, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.