TL;DR
Jeff's Bagel Run signed a 7-unit franchise agreement with Utah-based Rise Harvest to develop locations in northern Utah. The deal marks Jeff's Bagel Run's debut in Utah and is part of its broader national expansion strategy.
Jeff’s Bagel Run, the fast-growing bagel brand known for its scratch-made hot bagels, freshly whipped spreads and craft coffees and beverages, today announced the signing of a seven-unit franchise agreement with Utah-based Rise Harvest, led by Jacob Webb and April Miller. Building on its success in Las Vegas, the deal marks Jeff’s Bagel Run’s next major Mountain West move, and its debut in one of the country’s fastest-growing states.
Rise Harvest plans to develop at least fifteen Jeff’s Bagel Run locations in northern Utah, with the first location expected to open in late 2026.
“Utah is exactly the kind of market we’ve been watching, a passionate food community, explosive population growth, and consumers who genuinely care about quality ingredients and real craftsmanship,” said Jeff Perera, Co-Founder of Jeff’s Bagel Run. “Jacob and April bring local roots and we couldn’t be more excited to have them lead our entry into the state.”
For Webb and Miller, the investment reflects both personal conviction and market opportunity. “We’ve believed in this brand from the moment we tried the product,” said Webb. “Utah has been waiting for a bagel experience at this level, fresh bagels that are made from scratch every single day, right here in the shop. This is the real deal, and I know our community is going to love it.”
Jeff’s Bagel Run has built its reputation on a simple but uncompromising premise: bagels made the right way, every day. Each location rolls and boils its bagels fresh daily, using a proprietary recipe that has earned the brand a loyal following across its markets. The brand has seen rapid franchise growth over the past two years, fueled by a highly engaged social following, strong unit economics, and a differentiated product in an increasingly competitive fast-casual breakfast space.
The Utah agreement is part of a broader national expansion strategy for Jeff’s Bagel Run, which has identified the Mountain West, Midwest, and Southeast as priority development regions for 2026 and beyond.
In this story
This story was originally published by Ben Coley in QSR Magazine on June 9, 2026. Burnaze summarizes and links to the original reporting.
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