Bradenton Herald: Atlanta-based WORKOUT ANYTIME plans to open facilities in Bradenton

WORKOUT ANYTIME, the national gym franchise with fitness centers open around the clock, is opening doors in Bradenton, Fla. This location will become part of the more than 50 WORKOUT ANYTIME locations across 14 states.

WORKOUT ANYTIME aims to provide customers with affordable, convenient workout centers.

“You get a value priced gym and top-of-the-line equipment and great service from the staff for $15 a month. You can get the same stuff at LA Fitness across the street for $40 to $45 a month,” said Mike Boales, franchise owner of Longwood WORKOUT ANYTIME, in his interview with the Bradenton Herald.

The brand looks for convenient locations that seamlessly fit into customers’ normal daily routines.

“We're in a lot of Publix-anchored shopping centers. Members can get in and get out and don't have to go to a big box area with all of the traffic. The number one reason people join a facility is convenience,” said Randy Trotter, vice president of development for WORKOUT ANYTIME.

WORKOUT ANYTIME stands out as one of the few flexible gym options that doesn’t require members to fill out a contract when they sign up.