360º Painting Franchise Owners Continue to See Success with a 21% YOY Increase in Sales Systemwide

Since 2006 painting-services franchise 360° Painting has become the go-to resource for all things commercial and residential painting. Now, amid a global pandemic, the Premium Service Brands vertical has shifted its operations to appeal to changing consumer demands, and the results have been inspiring. After a record-breaking first half of the year, 360º Painting franchisees are continuing to see great success, with a 21% YOY increase in systemwide sales for August.

“Home services is a great industry to be in right now, and it’s one everyone is excited about,” Joel Gotshall, vice president of 360º Painting said. “As America continues to spend time at home and the desire for home improvement continues to grow, we’re excited to offer franchisees a winning opportunity and are eager to expand with that our brand.”

In response to COVID-19, 360° Painting pivoted to offering free virtual estimates and provided franchisees with the appropriate tech training. By using video services such as FaceTime and Skype and having customers send photos of the spaces they want to be painted, 360° Painting franchisees have been able to do virtual walkthroughs and provide customers with estimates by email.

Franchisee benefits at this time also include daily one-on-one calls with their business coaches, financial webinars regarding cash flow and marketing packets that include email templates and social media posts.

The brand has also encouraged franchisees to follow the recommended social-distancing guidelines in each of their markets. All owners are encouraged to follow guidelines provided by the Centers for Disease Control and Prevention (CDC) and have also been encouraged to buy branded personal protective equipment (PPE) for themselves and their crews. Additionally, extra effort has been made to make sure work areas are properly cleaned after jobs are completed, including the cleaning of high-touch areas, such as door handles.

The ability to pivot quickly has allowed franchisees to appeal to the growing number of customers who are deciding to tackle home-improvement projects.

For example, Portland, Oregon-based franchisees Kathryn and William Carr’s sales were up 39.66% year-over-year in August. Geoff Fair, a 360º Painting franchisee in Raleigh-Durham, North Carolina, saw sales increase 73.10% in August. Franchisee Karen Gordey saw a 40.14% increase in sales at the Arvada, Colorado location.

This level of success isn’t going unnoticed — 360° Painting has received major industry recognition over the past few months. In July Entrepreneur Magazine ranked 360° Painting among the top 100 franchises for less than $100,000 in 2020. The brand was also included on Inc. 5000's list of Fastest-Growing Private Companies in America for 2020, which marked its fifth time receiving this recognition, a feat only 3% of companies have achieved.

Now, 360° Painting is continuing to leverage this momentum by expanding to new territories across the country, including recent signings and openings in Texas, Montana and Florida.

“Signing new franchisees while simultaneously seeing a boost in year-over-year sales is a huge validator for our brand,” Gotshall said. “Not only will 360° Painting now enter new markets with franchisees who are well-established in their communities, but we are doing so at a time when more and more consumers are eager to make improvements to their spaces.”