West Shore Home Acquires Atlas, Expands into Metro Detroit

West Shore Home has acquired Atlas Home Improvement, a family-owned remodeling company based in Whitmore Lake, Michigan, expanding its operations into metro Detroit and southeast Michigan.

Announced Oct. 27, the acquisition adds more than 50 employees and a 23,200-square-foot facility between Ann Arbor and Detroit. West Shore already operates in Grand Rapids. Financial terms and a separate closing date were not disclosed.

Founded in 1989 by David Bobby, Atlas is led by Bobby and his son, Darian. Bath and shower remodeling accounts for most of its business, aligning with West Shore’s largest service category. Both companies use a direct-to-consumer model built around in-home sales and professional installation.

Expansion plans

West Shore plans to transition the Whitmore Lake location to its brand and operating model. It also plans to introduce replacement windows and doors to the southeast Michigan market served by Atlas, expanding the acquired operation’s product offerings.

“Atlas has built a loyal customer base across southeast Michigan, and we see a strong platform to grow on,” said B.J. Werzyn, West Shore Home’s founder and CEO.

The Bobby family is stepping away from day-to-day ownership, according to the announcement. Atlas’s experienced leadership team is expected to remain in place to support the transition and regional growth.

For West Shore, the transaction provides an established workforce, operating facility and customer relationships as it enters another major metropolitan market. Adding windows and doors creates an opportunity to sell additional services in a territory where Atlas has primarily focused on bath and shower projects.

Michigan market trends

The company cited Michigan’s aging housing stock as a factor supporting the expansion. According to West Shore, the state’s median home age is 53 years, eight years above the national median, and roughly 60 percent of occupied homes were built in or before the 1970s.

The Atlas acquisition follows West Shore’s purchase of Wonder Windows, Showers & Baths, which Qualified Remodeler reported in September. That transaction involved a Rochester, New York-based business with additional locations in Buffalo and Syracuse. Wonder’s owners planned to retire following the sale.

Together, the acquisitions illustrate West Shore’s approach to entering markets through established regional businesses, retaining local management and transitioning operations to its national brand. For remodeling business owners, the transactions also highlight ownership succession as an element of industry consolidation.

Founded in 2006 and headquartered in Mechanicsburg, Pennsylvania, West Shore Home reports more than 3,000 employees operating in 32 states and more than 340,000 completed home renovations. QR