Camp Bow Wow Franchising, Inc.: Key Information and Figures

REPORTED ROI (Item 19): $1,089,859.75 (average gross sales for franchises in FY 2025)

Company Overview

Camp Bow Wow Franchising, Inc. fills a unique niche in the specialized pet care world, offering fixed store locations dubbed “camp sites.”

Established as a corporation in 2014 in Delaware, Camp Bow Wow has sold franchises since with a principal place of business in Colorado (buying out its predecessor which began operating in 2003), offering services in day care, boarding, grooming, and training.

Mission: Camp Bow Wow’s mission is to offer specially designed pet care services via fixed store locations branded as “camp sites” as well as mobile operations. Services offered include both boarding and pet care in addition to day care, grooming and training. The brand also offers items like pet food for sale.

Vision: Camp Bow Wow’s overarching goal is to provide specialized services within the pet services realm, continually innovating in an effort to become a market leader. Utilizing customized software, Camp Bow Wow adapts and enhances its business model as market conditions dictate, driving growth via innovation.

• Extensive Pet Care Services: Conveniently available all under one roof, Camp Bow Wow offers pet boarding and day care services in addition to grooming and more, further offering optional services like training and special shuttle services with a focus on ease of scheduling, ensuring consumer convenience.

• An Emphasis On Safety: When it comes to watching over and caring for pets, Camp Bow Wow ensures animal safety via a specialized operations manual which ensures franchisees prioritize animal well-being, laying out specific on site rules which ensure safety.

• Competent, Well-Trained Staff: Employee training is ongoing, ensuring a commitment to safety and quality services offered to the consumer. A dog trainer certificate program ensures employees deliver high quality care.

• Sanitation And Overall Cleanliness: Cleanliness is godliness and Camp Bow Wow touts only specially curated cleaning methods and supplies, delivering clean, well-organized camp sites to the consumer.

• Flexible Pricing: Based on market conditions, franchisees have been equipped with the ability to set competitive pricing that further demonstrates their ability to adapt, delivering a benefit to the consumer regardless of the marketplace.

Franchise Benefits

Franchising with Camp Bow Wow offers several key benefits that make it an attractive opportunity for prospective franchisees:

• Proven Business Model: Camp Bow Wow offers franchisees customized software and proprietary systems, specialized branding opportunities, proven sales procedures and rigorous training.

• Compelling Branding: Franchisees receive intellectual property such as trademarks and proven retail branding such as Camp Bow Wow’s unique “camp site” retail setting, delivering recognition even in a crowded marketplace.

• Assistance Prior To Opening: Camp Bow Wow works with franchisees to ensure selection of optimal location, assessing real estate docs with an eye on construction specs and design. In addition to training, a signed off upon list of equipment and suppliers is also provided.

• Assistance After Opening: Camp Bow Wow backs franchisees on a continual basis, offering support that is ongoing in regards to marketing, promotion and advertising while delivering feedback via the evaluation of franchisee operations.

Camp Bow Wow is currently offering franchise opportunities throughout the United States and Canada. Prospective franchisees are invited to contact Camp Bow Wow for more information.

Initial Costs: The estimated initial investment required to begin operation of a Camp Bow Wow franchise ranges from $954,606 to $1,229,536. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for a Camp Bow Wow franchise is $50,000, which is due in full at the time of franchise agreement signing. A 50% discount is available to veterans who meet VetFran program requirements and first responders who meet Camp Bow Wow qualifications.

Ongoing Fees: According to the 2026 FDD, Camp Bow Wow franchisees are responsible for the following ongoing payments and fees:

ROI Potential: 2025 Year-End Average & Median P&L for Expense Reporting Camp Bow Wow Locations (207 Locations)

Additional Item 19 Disclosure:

For 2025, of the 207 Camp Bow Wow franchised businesses in Reporting Group One, the highest Gross Sales was $2,465,224 and the lowest Gross Sales was $371,438.

Training and Support

Camp Bow Wow provides comprehensive training to its franchisees through a structured program designed to ensure successful operations. The training is divided into three key components:

Initial Training: Camp Bow Wow requires a seven day training program for all franchisees and managers. This training includes both remote training as well as work in a classroom setting ahead of on the job training in areas like general business and marketing.

Certification of Dog Trainers: Mandatory for any Camp Bow Wow camp site offering dog training services. CCPDT or IAABC certification required unless prospective trainers have completed an approved dog training program such as CATCH Canine Trainers. An assistant trainer course is also available.

Ongoing Training: All training will be ongoing pending regulatory or sales needs.

Camp Bow Wow offers comprehensive operational support to its franchisees, ensuring they have the necessary resources and guidance to run successful centers. This support encompasses various critical areas:

Site Selection: Camp Bow Wow offers potential franchisees helping choosing the proper camp site location with an eye on design specs and real estate questions.

Opening Week: Getting a franchise off the ground is crucial and Camp Bow Wow supports franchisee training in daily operations, customer service and evolving technology, with in person and online resources further available. Representatives are also available via phone or email during normal business hours.

Equipment: Camp Bow Wow gives franchisees a list of approved equipment, suppliers, products and more, improving initial build out and operations.

Advertising: An advertising fund offers common system benefits, enhancing areas like web development, public relations and overall recognition of brand.

Online Support: 200 hours of proprietary support materials available via online learning managing system in addition to access to operations manual.

Camp Bow Wow equips its franchisees with a proprietary business system, point-of-sale software, client access applications, a web cam system, the Camp Connect intranet system, a learning management system for training, software for website and content management and marketing automation software.

• Liquid Capital: $300,000

• Net Worth: $1,000,000

Franchisee Requirements

Camp Bow Wow does not require prior business or pet-care experience to become a franchisee. Instead, the brand is looking for candidates who are passionate about dogs and people, who have strong customer service skills and who can follow established systems and processes.

Franchisees are required to possess $140,000 in working capital for the first year of operations and should be prepared to commit significant time and resources to open and maintain their camp sites, completing training and certifications as necessary. Site and construction approval is required. The franchisor provides extensive support, however franchisees must be ready to engage both in the pre-opening and ongoing management phases.

Camp Bow Wow offers a 50% discount on the franchise fee for qualified military veterans who meet requirements of the VetFran program. Camp Bow Wow also offers a 50% discount on the franchise fee to qualifying first responders who qualify.

“Having been a CEO in corporate health care for many years, I needed a change. Camp Bow Wow offered me the peace of mind of owning my own destiny with very real financial opportunities. Best decision I have ever made.”

• Jose Morillo, Multi-Unit Franchisee — Texas

“I feel like they keep getting smarter and smarter with what they’re doing. They’re always looking at what the next new thing is and what we can do to improve our business. They’re looking at making it more modern. I see Camp Bow Wow as adding just more and more locations. It’s amazing how many people are interested in this. It’s amazing how many people call me to ask about it.”

• Drew Detlefs, Multi-Unit Franchisee — Louisiana

Following the COVID-19 quarantine, America continues to see an increase in the demand for specialized pet care services.

That growth seems set to continue with the pet industry expected to exceed $200 billion by 2030. Millennials and Gen Z make up the bulk of pet ownership with pet care largely described as recession proof as in office work and out of office travel require specialized pet care services.

In the retail world, high end pet food now accounts for more than 40% of pet food sales, showing a willingness amongst the American consumer to spend lavishly on their animals.

Overall, what initially looked like a pandemic bubble set to burst now more closely resembles expected growth as the American consumer continues to prioritize their pet.

Camp Bow Wow distinguishes itself in the specialized pet services realm thanks to substantive training, certification requirements, ongoing support and their innovative, fully immersive retail “camp site experience.”

While competitors like Hounds Town USA, Dogtopia and Dogdrop focus on day care and boarding, Camp Bow Wow goes further, delivering certified trainers as well as a retail experience, providing the ease of one stop shopping for the American pet owner. Webcams offer pet owners a front row seat while safety protocols and personalized shuttles moving pets to and fro, pushing their dedication to great customer service above and beyond.

1. Initial Request: Prospective franchisees can begin the entrepreneurial process by completing Camp Bow Wow’s online information form. Following this, a qualification call is scheduled to discuss financial requirements and selection of territory.

2. Exploration: Candidate applications are subject to Camp Bow Wow’s verification process. Potential franchisees are also subject to financial requirements, submitting proof of financing either six months after the effective date or 15 days before the execution of real estate documents. Applicants are encouraged to research the company and present questions.

3. Camp Site Visit: Applicants are invited to attend a Camp Bow Wow camp site in order to get a feel for the franchise opportunity.

4. Join The Pack: Meet with company leadership and tour corporate headquarters during this learning opportunity in Colorado.

5. Approval/Onboarding: Once approved, applicants can begin onboarding in an effort to launch their franchise as quickly as possible.

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