TL;DR
Wetzel's Pretzels has launched its first mobile location in Georgia with a new food truck in Augusta. The Akers, a couple with experience in owning a franchise business, will operate the truck and bring fresh pretzels to the community and local events.
The Akers bring a wealth of experience and passion to their newest Wetzel’s food truck endeavor. Troy, an Emergency Medicine physician and U.S. Army veteran, along with his wife Nancy, are no strangers to the world of owning a franchise business. The Akers previously operated a national cookie store, which they sold in 2022. Now, they are eager to share their love for Wetzel's with Augusta and its surrounding areas.
"The closest Wetzel’s location is in Florida, so every time we’re near, we make a special trip to Disney Springs just to get a pretzel," said Troy. "We believe the Augusta area needs more snack options, and a food truck is the perfect way to deliver fresh pretzels to our friends and neighbors. We know our local community will love this perfect addition to summer events and gatherings."
“Our food trucks offer a unique opportunity to connect with fans on a broader scale and bring our delicious pretzels to more communities,” said Jon Fischer, Head of Development at Wetzel’s.
Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California in 1994. The brand continues to attract a cult-like following in communities across North America through its cool, SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues. Guests in Augusta can indulge in fresh and portable favorites, like the Wetzel's Original Pretzel and refreshing lemonade, or satisfy their sweet tooth cravings with perfectly baked Cin-A-Bitz
In this story
This story was originally published in Franchising.com on July 9, 2024. Burnaze summarizes and links to the original reporting.
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