Is the Next Phase of the Chicken Craze Korean Led?

Korean fried chicken’s popularity has increasingly proven to be a lucrative option for franchisees.

Read the original at QSR Magazine
Is the Next Phase of the Chicken Craze Korean Led?

TL;DR

Korean fried chicken brand bb.q Chicken has experienced 400 percent growth over four years and is expanding its US footprint with a differentiated menu and franchisee-first support model. The brand offers flexible concepts, end-to-end franchisee support, and a made-to-order Korean fried chicken experience.

The brand with 400 percent growth over 4 years.

Korean fried chicken’s popularity has increasingly proven to be a lucrative option for franchisees. Download this exclusive guide to see how bb.q Chicken is expanding its U.S. footprint with a differentiated menu, flexible restaurant formats, and a franchisee-first support model.

Inside, operators will learn how bb.q Chicken is helping franchisees pursue growth through:

  • Flexible concepts for takeout, delivery, drive-thru, dine-in, and nightlife-oriented markets

  • End-to-end franchisee support, from site selection and build-out to training, operations, and marketing

  • A made-to-order Korean fried chicken experience designed to drive repeat visits

  • Scalable infrastructure including supply-chain support, ongoing menu innovation, and operational resources

  • Franchisee insights from Kay Kang, whose expansion journey spans the Bahamas and South Florida

The guide also outlines key franchise economics, including reported investment ranges, royalties, training requirements, and average unit volume figures.

Download the guide to learn why bb.q Chicken is positioning itself for the next wave of fast-casual growth.

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In this story

This story was originally published by Ya'el McLoud in QSR Magazine on August 10, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at QSR Magazine

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