TL;DR
Hand & Stone Massage and Facial Spa is expanding in Northeastern Florida with a new location in Palm Coast, bringing high-quality wellness services to more clients. Local owners Pam and Gene O'Neill are committed to expanding the brand's presence in Florida.
Today, the nation’s leading facial and massage concepts, announced the opening of its new location in the Palm Coast community. Situated at 1272 Palm Coast Parkway SW, Hand & Stone of Palm Coast is another clear sign of the brand’s ongoing mission to make wellness, relaxation, and self-care accessible to more communities in the region, state, and nationwide.
The new spa marks local owners Pam and Gene O’Neill’s second Hand & Stone location in the Palm Coast area. With years of executive experience in the retail industry, Pam began her journey with Hand & Stone as a general manager at a location in Orlando before becoming a franchise owner. Committed to high-quality care and exceptional guest experiences, she and her husband are dedicated to expanding Hand & Stone’s presence in Florida. The couple also owns and operates another location in the Palm Coast area, situated at 5200 E Highway 100.
“Being able to bring a second Hand & Stone location to the community of Palm Coast allows us to help more people prioritize self-care habits in their lives,” said O’Neill. “I look forward to continuing growing the brand’s presence and offering guests the chance to implement Hand & Stone services into their wellness ritual. I love that we can help people take an hour out of their busy lives to focus on their well-being.”
Hand & Stone introduces high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the charming Flagler County suburb. Clients can also enjoy Hand & Stone’s signature hot stone massage and best-in-class facials, all tailored to each individual's needs and to address specific skin concerns. With a wide range of services available for women, men, and teens, the new spa provides a personalized experience for every guest.
Hand & Stone services are performed by experienced licensed estheticians and licensed massage therapists. The brand’s commitment to extraordinary guest experiences has translated into unparalleled expertise at each location, supported by best-in-class training and ongoing educational resources for all team members. At Hand & Stone Palm Coast, guests have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment. 
The Palm Coast location will be open Monday to Saturday 9:00 a.m. to 8:00 p.m. and from Sunday 10:00 a.m. to 6:00 p.m. For more information about Hand & Stone Massage and Facial Spa, services, or to schedule an appointment, call (386) 282-0099 or visit
Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!
In this story
This story was originally published in Franchising.com on March 12, 2025. Burnaze summarizes and links to the original reporting.
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