How Pita Pit Helps Millennial Franchisees Break Into The Franchising Industry

The franchising industry isn’t just for experienced business professionals anymore. More millennials are throwing their hats into the ring than ever before, and it’s up to brands to make their models stand out in order to tap into this new wave of entrepreneurs.

One brand that’s incredibly attractive to the next generation of franchisees is Pita Pit. The brand—which serves a variety of made-to-order pita sandwiches with lean grilled meats, fresh vegetables, cheese and sauces—gives millennials the opportunity to develop their business skills at a young age. That ultimately positions them for rapid growth and success down the line.

“I’ve always known that I wanted to own my own business, but making the jump by myself didn’t feel right. By franchising with Pita Pit, I have an entire corporate team and network of other franchisees to fall back on,” said Peter Hartley, a millennial Pita Pit franchisee in St. Petersburg, Florida. “It’s almost like a business in a box—Pita Pit has everything laid out for you so it’s easy to hit the ground running.”

Pita Pit’s willingness to work with young business owners is engrained in the company’s DNA. In fact, the brand’s president Corey Bowman was a franchise owner right out of college. That commitment to creating a welcoming environment for new entrepreneurs has helped Pita Pit become one of the fastest growing franchises in the industry.

“It wasn’t just the food that sold me on Pita Pit, it was the culture,” said Myles Kirchmeier, a millennial Pita Pit franchisee in Olympia, Washington. “I left my first meeting with the corporate team with the confidence that I could really run my own business. Now that my first store is open, I’m looking forward to growing with the brand and opening up more locations.”

Opening a Pita Pit location is also incredibly affordable for franchisees, especially young ones who otherwise might not have the resources to go into business on their own. Initial investments typically range from $166,097 to $322,667, including a franchise fee.

“The cost of entry for Pita Pit franchisees is in line with what young people can put together. Plus, we’ve built relationships with banks who are willing to work with owners who have little to no background in the restaurant industry because of how strong our model is,” said Bill Wilfong, Pita Pit’s vice president of franchise development. “I also think the fact that we customize is huge for millennials. They want to have things their way, and we’re able to make that happen.”