UK Brand Crosses the Pond: PizzaExpress Announces U.S. Franchise Entry in Florida

Brand identity

Renowned for its love affair with live music, black and white striped-clad team (a nod to Venetian gondoliers), marble tables, open kitchens with flaring Pizzaiolos (pizza chefs), and a handcrafted menu with distinctive Dough Balls and garlic butter, PizzaExpress delivers a pizza experience unlike anything in the American market. Those unfamiliar with the standout menu can expect to see creations like the Padana (featuring creamy goat’s cheese and caramelized onions), La Reine (a classic combination of ham, black olives and mushrooms), the one-of-a-kind lighter pizza, Leggera – a pizza with a refreshing salad-filled hole in the middle, featuring the great taste of the brand’s Romana base pizzas, but with a third fewer calories, a children’s menu aptly named Piccolo, and the beloved American pizza – a love story-inspired pepperoni pizza that is a fan favorite.

The brand was founded by prominent entrepreneur Peter Boizot, who set out with his ambitious vision to serve authentic high-quality pizza in a casual and inclusive setting. Inspired by the pizzerias of Italy and live jazz artists, Boizot opened the first PizzaExpress in the 1960s in Soho, London, and what started as a single restaurant quickly grew into a beloved brand.

Celebrating its 60th birthday in 2025, PizzaExpress is an icon with a legacy built on innovation, quality, experience and a passion for proper pizza.

US franchise expansion

With the brand moving at pace to officially launch in Florida in 2025, PizzaExpress is tapping into experienced franchising group, Purple Square, to bring its 60-year legacy to life in the States.

“To debut in the U.S., it was vital to find an experienced franchise partner who shares our passion and vision to deliver delicious pizzas while simultaneously offering a unique dining experience,” said Chris Holmes, Chief Development Officer at PizzaExpress. “With Purple Square, we’re confident we’ve found the perfect partner to help raise the bar for pizza in the United States. Together, we’re bringing the best of PizzaExpress to new audiences, the home of affordable everyday celebrations, where showtime meets dinnertime – whether you’re dining with family, mates, or dates.”

Purple Square, led by fellow Brit and CEO & President Vik Patel, operates over 245 franchise locations across 15 states. With over 20 years of U.S. market expertise, Patel and his team bring proven success in scaling brands, making them the ideal partner for PizzaExpress’ launch as it aims to fill a gap in the premium pizza market.

“This is a full circle moment to bring a brand I’ve loved and grown up with in London to a new market eager for an elevated pizza experience,” said Patel. “We know this concept has the potential to resonate with U.S.

consumers in a truly unique way. Walking into a PizzaExpress location is a one-of-a-kind experience, designed to welcome everyone—whether you’re bringing the kids out for a slice or soaking in the energy of live music. We’re thrilled to introduce its rich legacy, inclusive atmosphere, and affordable price points to our home state of Florida.

This is just the beginning of a journey we’re confident will inspire a new wave of dining experiences across the country."

Music is at the heart of PizzaExpress – home to six live venues, including three in London, where artists like Ed Sheeran, Amy Winehouse, and Norah Jones have performed. With its PX Records label, the brand continues to champion talent worldwide. Its love for making mealtimes showtime will set PizzaExpress apart as it debuts in Florida with restaurants featuring full-service live and “live light” music venues.