Fresh Coat Painters Franchise: Business with Strong Support

Fresh Coat Painters is a franchise opportunity under Strategic Franchising Systems that offers a low-cost, high-margin business model for residential and commercial painting services. Fresh Coat has grown to over 170 locations since its inception in 2004 and continues to expand rapidly, with a goal of surpassing 200 units soon.

One key ingredient fueling the franchise’s continued growth is the extensive and well-structured support that Fresh Coat offers to its franchisees, ensuring that they are in business for themselves but not by themselves. Fresh Coat provides ongoing assistance through a dedicated corporate team that is readily available at all times.

“We do have the folks in Fresh Coat Corporate that are always willing to help us. They always answer the phone or get back to you timely with an email,” said Franchisee Andrew Hughes in a recent video.

In addition to corporate support, franchisees benefit significantly from a strong network of peers.

“The people that know what you’re going through are the other franchisees, and what I have seen in my experience is that they’ll pick up the phone too … They’ll get back to you; they’re happy to text,” said Hughes.

Franchisees within the brand support each other, offering practical advice on various aspects of running the business, using their first hand experience and trading advice about the best practices that achieved the most desirable results.

“If I’m trying to figure out how to hire my first salesperson, what does that compensation plan going to look like? Fresh Coat has some ideas, they have a few ideas for compensation plans for territory managers,” said Hughes, “but then you can go ask someone who you know is killing it already and ask them how they compensated their team, because it looks like it’s working.”

In addition to the culture that built a supportive network, Fresh Coat offers specialized training, certifications and leads through its National Accounts team, further supporting franchisees in growing their businesses. The franchise’s business model is designed to maximize profitability through three key areas: residential, commercial and government projects. The innovative Winner’s Circle Program allows franchisees to potentially earn back their franchise fee by achieving specific milestones, further reducing startup costs.

Fresh Coat Painters not only equips franchisees with a robust business model and brand recognition but also offers a comprehensive support system that includes marketing, staffing, operational guidance and a sense of community that encourages franchisees to lift each other up.