Your Pie to Bring its Unique Down-The-Line Pizza Concept to Louisville, Kentucky

When Your Pie first opened its doors in Athens, Georgia back in 2008, it did so with a mission to change the fast casual pizza segment. By launching its innovative down-the-line concept, the brand brought high quality craft products to a whole new group of consumers.

It’s no surprise that Your Pie’s concept caught on with customers and franchisees. Today, the brand boasts more than 30 locations across the country, with dozens of additional stores currently in development. But Your Pie is far from complacent—the brand is constantly working with local business owners to bring its unique model to new communities. One of the cities it’s targeting in those development efforts is Louisville.

“We’re incredibly excited about the opportunity to break into the Kentucky market,” said Ken Caldwell, Your Pie’s vice president of development. “Louisville is a city filled with consumers in our demographic, from hard-working professionals and families to enthusiastic college students and millennials. We’re confident that when we open up there, we’ll be able to grow at a rapid pace.”

Louisville market appeal

Beyond providing Your Pie with an ideal group of potential customers, Louisville is also home to a strong business economy. The city boasts a metro population of over 1.2 million people, according to Forbes, with the city’s cost of living falling 5.3 percent below the national average.

Your Pie’s decision to target Louisville for development is also part of its strategic effort to expand in the Southeast. Being well-recognized as a leader in the highly competitive craft pizza industry in its home region gives Your Pie the opportunity to then capitalize on that strong momentum in different communities across the U.S.

“There’ a real demand for Your Pie’s concept in cities like Louisville. Our different approach to the industry and commitment to serving high quality, customized pies really helps us stand out,” Caldwell said.

Franchise success factors

Your Pie’s continued success as a leader in the craft pizza industry is also driven by the brand’s strong network of passionate and talented franchisees. By working with a team of dedicated local business owners, Your Pie is able to ensure that its locations become active parts of their communities and serve customers to the best of their abilities.

Ultimately, the brand is hoping to open five franchises in Louisville. Franchisees can expect their initial investment to range between $311,750 and $475,105.

“Your Pie prides itself on its network of franchisees all over the country that share our love of the brand and its customers,” said Caldwell. “We can’t wait to grow our system in Louisville and introduce ourselves to even more consumers.”