Batteries Plus Targets Houston and San Antonio for Further Texas Growth

Batteries Plus has more than 700 units across the United States, and the brand is continuing to grow.

Case in point: Batteries Plus wants to capitalize on its massive success in Texas and partner with growth-minded franchisees in the Lone Star State. Batteries Plus already has more than 70 stores throughout Texas and is especially interested in expanding its footprint throughout the Houston and San Antonio markets. Franchise growth has stagnated in both cities, which leaves a great deal of untapped potential. The brand anticipates each market can hold six additional stores.

“These two markets are expanding insanely fast, just like Austin, and the cities have expanded far beyond the borders of where we have our stores,” Vice President of Franchise Development Jon Sica said.

Sica noted that Texas, in general, is a hotbed of activity for Batteries Plus, and stores do well in both congested areas as well as city outskirts and suburbs. Benefits for franchisees include a relatively low franchising cost and a quick-to-build format with a simple operating model.

“Our franchise model also provides owners with the opportunity to grow not just based on the number of people who walk in the door, but also on the volume of commercial sales,” Sica said. “Franchisees who are serious about growing their business can really go after commercial customers in their markets and capitalize on our brand’s national partnerships.”

In terms of San Antonio expansion, Batteries Plus would like to plan additional development along the Highway 281 corridor as well as in the city’s South Side neighborhood.

“Our products would play very well in San Antonio’s South Side neighborhood thanks to the high density of locally owned businesses,” Sica said. “Our certified technicians can provide local restaurants, schools and more with high-quality customer service and products they simply would not get anywhere else.”

Batteries Plus would also like to expand into the nearby San Antonio cities of Boerne, Bulverde and Timberwood Park. Sica noted that San Antonio is known as Military City for good reason, as the region is home to several military bases, and franchisees would have the chance to cater to a large military customer base.

“Batteries Plus currently doesn’t have any stores close to the nearby military bases, so a new franchisee in San Antonio can come in and easily cater to military customers and provide our product and solution set,” Sica said.

In terms of Houston development, Batteries Plus has successful million-dollar-plus stores in that market, some of which will be relocating as the city continues to change shape. Open territories in the Houston area include the nearby cities of Baytown, Bellaire and Missouri City. The nearby city of Katy can hold a second Batteries Plus store, Sica said.

“We have open territories such as Sugar Land, which is southwest of Houston and a major player in the energy industry,” Sica said. “Anyone who has been to that metro area knows it’s ideal for retail, which makes it perfect for a Batteries Plus store. If you combine the right real estate with a commercial sales mindset, the possibilities in Houston and the surrounding areas are endless.”

Prospective Batteries Plus franchisees do not need prior experience in the technology space. The brand actually welcomes franchisees from a variety of business backgrounds.

“If someone already franchises with another concept, we are absolutely open to speaking with that person,” Sica said. “Our main objective is growth, and we’re interested in partnering with growth-minded franchisees who are interested in expanding their portfolio with a brand like ours in Texas.”

With plenty of available territories, a strong franchise concept and the opportunity to capitalize on commercial and military partnerships, Batteries Plus is a prime franchise opportunity in the Houston and San Antonio markets.