Premium Home Service Franchise

The importance of providing aging-in-place solutions has never been greater — a whopping 77% of adults over the age of 50 say they prefer to age in place. In a world where trust and professionalism in home services are often hard to come by, TruBlue Home Service Ally stands out as a beacon of reliability and quality. For consumers who hold high standards when it comes to who they allow into their homes, TruBlue offers a refreshing alternative to the typical handyman services. Here’s how.

With a model built on rigorous standards, TruBlue ensures that customers receive not only top-notch service but also peace of mind.

“The one thing that makes TruBlue significantly different for consumers is our commitment to high standards,” said Sean Fitzgerald, president of TruBlue. “We knew that if we wanted to help seniors age in place, our standards had to match those of senior care. We would not want to send someone into a home without knowing their background, ensuring they are properly insured and fully vetted. That’s a crucial component of our model.”

TruBlue services

For seniors and busy adults, TruBlue provides superior, trusted, full-service maintenance and handyman work inside and outside the home. This includes basic handyman services and home repairs like preventative maintenance, interior painting, door installation, deck building, repair or staining, drywall repair, ceiling fan installation, bathroom and kitchen remodels, tile and vinyl flooring, power washing, fencing installation and repair, handrail and accessibility updates, furniture assembly and more. No job is too small.

And that focus on high standards extends beyond just senior care. Fitzgerald emphasizes that the safety and professionalism of TruBlue’s employees are paramount, especially in an industry where such qualities are often overlooked.

The team members, known as Tru-Pro(R) Technicians, aren’t just average handymen and home technicians. Each member brings a wealth of experience to efficiently tackle any home challenge. Prioritizing safety, all technicians undergo thorough background checks and are fully bonded and insured, ensuring peace of mind for homeowners.

“You don’t want some random guy off the street coming into your home,” said Fitzgerald. “Ironically, many home services outside of senior care don’t have the same standards. There are often questionable people, especially in the handyman sector. Our employees are screened, background-checked, bonded and insured. That provides peace of mind and safety, which is what consumers have been yearning for.”

Senior home safety

TruBlue is one of the few organizations capable of conducting senior home safety assessments and modifications, for example, and offering Home Ally Maintenance and Service packages that are the most comprehensive in the industry. This plan caters not only to seniors aging in place but also to busy adults who need a trusted partner to manage their home maintenance.

“Our unique pay-per-job model protects consumers from being overcharged for work that takes too long or is completed improperly,” said Nick Wilson, TruBlue’s new vice president of development. “This transparency is a key part of why our customers trust us with their homes.”

And TruBlue’s service doesn’t end with just the completion of a task. Their franchisees often become trusted advisors for their clients, helping with everything from finding reliable local contractors to offering advice on home maintenance.

“We’re connected in the community,” Fitzgerald said. “Our franchisees establish relationships and do referrals, becoming something more to their clients. It means something when you can be that trusted ally.”

Professionalism and trust

Overall, TruBlue’s commitment to professionalism extends to every aspect of its service. From answering phones promptly to showing up on time, TruBlue strives to be more than just a handyman service — it aims to be a home ally. As TruBlue continues to grow, the focus on high standards and professionalism will remain at the core of its business model.

“Our business exploded when we adopted higher standards,” Fitzgerald said. “Consumers are willing to pay more for someone they can trust, and we’ve seen firsthand how much they appreciate our commitment to professionalism.”

Whether serving seniors, busy adults or any other demographic, TruBlue’s commitment to safety, trust and peace of mind ensures that they will continue to stand out in the home services industry.

“We want worry-free living for our clients,” Fitzgerald said. “The minute you let someone into your home, the value of that trust goes through the roof. With TruBlue, you know you’re getting a professional, reliable service every time.”